Mapendo | Blog

How To Boost ROAS For Your App User Acquisition Campaigns

ROAS (Return On Ad Spend) measures the revenues generated from each dollar spent on app install campaigns. It can be computed as the ratio between the total revenues of an ad campaign and the total cost and it is believed to be good as long as it is positive.

Mapendo Team

May 10, 2022

Demand Side Platforms: What is it? How does it work?

A demand side platform, also known as DSP, is basically an operating system which lets advertisers buy digital advertising with a completely automated process. To be more specific, it is a technological platform that allows marketers to be linked directly to publishers who are selling their ad inventory through a marketplace.

Mapendo Team

May 10, 2022

The State Of Mobile Games in 2022

In 2021, the global mobile game’s market was worth $135.9 billion and this is projected to reach an astonishing $169.7 billion in 2025. This phenomenal growth is why we all need to be paying attention to the mobile games sector and the role of paid user acquisition.

Mapendo Team

May 10, 2022

User Acquisition For Fintech Apps

Articles, Resources, Examples and case studies on mobile gaming apps' growth

Mapendo Team

March 30, 2022

User Acquisition For Shopping Apps

Articles, Resources, Examples and case studies on shopping apps' growth

Mapendo Team

March 29, 2022

Leading Indonesian E-Commerce Giant Increases New Users 7X With Mapendo’s Technology

Our client is an Indonesian tech company and an e-commerce giant, which offers more than 500 millions of different products, from fashion brands to food, from electronics to beauty care and much more. It is estimated that its marketplace represents more than 1% of the Indonesian total economy.

Mapendo Team

March 29, 2022