Mapendo | Blog

Cookieless Advertising Is Here And Will Not Go Away

A little over a year ago, Safari announced that it was going to start blocking third party cookies. Then apple kept on going and announced ATT — App Transparency Tracking — , which was bound to come with IOS 14.5 and it would allow the user to decide whether to be tracked or not.

Mapendo Team

May 26, 2022

5 Takeaways From Apple's WWDC 2021

In this article we will go through the major updates announced throughout the conference: what will maps be, some info about the latest MacOs (named Monterey), Ipad’s new software called IpadOS 15, IOS 15 for the iPhone operating system and the new privacy features.

Mapendo Team

May 26, 2022

Stop Worrying about A.I.: the future is bright

Artificial intelligence and machine learning enhance what human workers are able to do. With AI’s incredible analytical speed and scalability buttressing people’s creativity, sociability, and understanding, people are freed to focus on higher-level tasks that take advantage of uniquely human strengths.

Mapendo Team

May 26, 2022

User Acquisition: Quality Matters More Than Quantity

Find the right users that will impact the revenue of your app, website or whatever. User acquisitions strategy should often look for true fans that will have an impact on their app and will lead to expansion. we call those true fans: High Quality users.

Mapendo Team

May 26, 2022

What is Affiliate Marketing?

Affiliate marketing is one of the hottest trends in online marketing today. But what is it exactly? There isn’t just one single and exact definition for “affiliate marketing”, but within the overarching category

Mapendo Team

May 26, 2022

Machine Learning Is The Future Of Mobile Advertising

Machine learning is one of the most common form of A.I. Its purpose to teach a technology to learn from the past in order to make predictions about the future. Machine Learning algorithms build a model based on “training data”, so they can learn without being explicitly programmed to do so.

Mapendo Team

May 26, 2022