Mapendo | Blog

What you need to know about mobile attribution after IOS 14.5 (and what you can do about it)

An Attribution Model is the strategy a marketer/analyst uses to understand which action is responsible for a conversion. Understand what is working and what is not is the first step of a successful media plan. A Mobile Attribution Model is what data analysts use to understand what is/are the reason/s behind the higher number of downloads that your app is receiving.

Mapendo Team

May 25, 2022

The Difference between DSP and SSP

Demand side platforms (DSP) and Supply side platforms (SSP) are essential components of modern programmatic advertising's real-time bidding processes. Read as we explore these two platforms, offering some of the best practises when managing them.

Mapendo Team

May 25, 2022

Advertiser Vs. Publisher

Advertisers are the owners of offers and are ultimately searching for users to and on their content. Publishers, on the other hand, provide quality traffic who will eventually convert the offers on which they land.

Mapendo Team

May 23, 2022

Mapendo Scaled The Installs Volume 4 Times In 5 Months For Uk-based Financial App Monese

Throughout the partnership, Mapendo optimized the CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel.

Mapendo Team

May 11, 2022

The Ultimate Guide To Mobile Attribution: What It Is And Why It Is Essential To Your App Install Campaigns

Mobile attribution is the framework which connects users' interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.

Mapendo Team

May 11, 2022

Uk-based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base 4X

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates. These countries have the highest GDP in the region, a huge smartphone penetration and they have accelerated the digital transformation in the fintech industry during the pandemic.

Mapendo Team

May 11, 2022