All Articles By Viola Zannarini

A Year in Review: Jumping into 2024 with Key Insights for App Marketing

Welcome to the recap of our thrilling journey through the dynamic realm of mobile marketing in 2023. From decoding the intricacies of CPI rates to predicting the future with 2024 trends, join us as we reflect on the highlights of the past year and prepare to conquer new frontiers in 2024!

Viola Zannarini

October 3, 2023

5 App Marketing Strategies to Improve UA in 2024

Join us as we delve into the essential steps and cutting-edge techniques driving the most successful app marketing strategies today, empowering you to conquer the market and achieve unprecedented ROI."

Viola Zannarini

October 3, 2023

Unlocking the Power of Mobile Programmatic: the Complete 2024 Guide

Jump in our article and discover the transformative force of mobile programmatic advertising! Check out what it means to run a mobile programmatic advertising campaign, how to reach maximum ROI and achieve cost-effective results.

Viola Zannarini

October 3, 2023

Top-Notch User Acquisition: 5 Common Mistakes to Avoid

Ever faced the frustration of a user acquisition campaign that fell short of expectations? In this article, we uncover five common mistakes and offer practical insights to ensure your campaign is optimized for maximum ROI.

Viola Zannarini

October 3, 2023

Mobile Games CPI in 2024: Trends and Insights to Boost ROI

As the curtain goes up on the mobile game scene of 2024, revolution is in the air. Forget trying to rack up downloads, now it's all about CPI. Developers have a real shot at profitability and some serious ROI optimization, thanks to an accurate CPI for mobile games rate. With the power of CPI, marketers move through uncharted territory and enter 2024 victorious.

Viola Zannarini

October 3, 2023

How Advertising in Mobile Games Boosts Revenues and ROI

Discover the keys to boosting profits and getting players more engaged through strategic advertising in mobile games. As mobile games take over our phones and tablets, developers and advertisers take advantage of different ad types like banner ads, interstitials, videos, playables, and incentivized ads to capture the user's attention without messing up their gaming experience.

Viola Zannarini

October 3, 2023

Black Friday 2023: 6 Effective User Acquisition Strategies for Your App

It's almost time for Black Friday and we've got the perfect guide to help you get the most out of your marketing campaign! We've got the essential strategies you need to know, from attracting new customers to optimizing app store search results. Don't miss out on the chance to make the most out of this shopping season!

Viola Zannarini

October 3, 2023

Best Black Friday Apps: the Go-To Shopping Solutions for 2023

With the holiday season around the corner, Black Friday buzz is in the air and apps like Flipp, eBay and Fetch Rewards can bring exclusive discounts and incredible deals right to your fingertips, making your holiday shopping a breeze. So, explore these apps for a stress-free and successful Black Friday shopping experience!

Viola Zannarini

October 3, 2023

How Mapendo's Dynamic Ad Units are Increasing ROI for Mobile Games

Introducing Dynamic Ad Units: Your secret to captivating audiences and boosting user engagement. Stand out in the mobile advertising world and elevate your ROI with seamless, eye-catching experiences.

Viola Zannarini

October 3, 2023

Best Halloween Apps 2023: Our Top Spooky Picks

Whether you're a Halloween enthusiast or just looking to add some eerie fun to your life, these are the best Halloween apps of 2023, and they're here to take your celebrations up a notch. From Zombies, Run! to Vampify, they promise a chillingly good time. Get ready to embrace the spooky season with these top Halloween apps and let the haunting begin!

Viola Zannarini

October 3, 2023

Best Mobile Games Ads: High-Impact Ads Across 7 Game Categories

Enter the dynamic realm of mobile game ads as we explore the primary gaming categories, encompassing immersive Interactive Stories, intricate Puzzles, and exhilarating Action games. Along the way, we'll examine popular games such as Genshin Impact and Candy Crush, shedding light on the mysteries of the mobile game world.

Viola Zannarini

October 3, 2023

Top 10 Mobile Games of 2023: A Journey Through These Blockbusters

Step into the thriving world of mobile gaming in 2023, where games like Monopoly GO, Genshin Impact, and Royal Match shine with innovation and profitability. Join us as we explore the top-grossing mobile games that shaped the year.

Viola Zannarini

October 3, 2023

Best Mobile Games Ads that We Like

Let's jump into the mobile gaming world with some awesome examples of user acquisition campaigns. From "Royal Match" to "Gardenscapes" and "Candy Crush," we'll check out how these ads can tap into our emotions, making us want to install and get lost in these awesome gaming experiences.

Viola Zannarini

October 3, 2023

How to Build the Best Ad Unit for Mobile Games User Acquisition

To succeed in mobile game user acquisition, UA mangers need to prioritize creative materials and wise budget allocation. Explore strategies like engaging ads, emotional connections, A/B testing, and dynamic solutions that help optimize ROI in the mobile game industry.

Viola Zannarini

October 3, 2023

Creatives' A/B Testing and User Acquisition for Mobile Games: Best Ad Formats 2023

In 2023, selecting the right creatives is crucial for mobile game user acquisition. Different game categories have preferred creatives, and crafting a successful strategy requires effective A/B testing, thoughtful creative selection and understanding of user engagement.

Viola Zannarini

October 3, 2023

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Playable Ads Beyond Mobile Games: 3 Successful Examples

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