Prepare Your Mobile User Acquisition Strategy For 2023

Mapendo Team
September 8, 2022
Prepare Your Mobile User Acquisition Strategy For 2023

Have you developed the perfect app and are now trying to acquire new users? Are you struggling to attract and retain new users long term?

Look no further as we delve into the do’s and don'ts to help get your app over the hurdle and on the path to a strong user acquisition

The key to this is having a strong mobile user acquisition strategy

What is mobile user acquisition? 

To learn the ins and outs of what exactly mobile user acquisition is, we have put together our all-inclusive take: What Is Mobile User Acquisition? Everything To Know 2022.

A quick recap:

Mobile user acquisition, to put it simply, is the act of bringing in new users or clients for your mobile app business while employing marketing techniques to raise brand awareness.

You want your app to stand out from the crowd in today's fiercely competitive market. It won't be enough to just publish your app on the app store. Generating a strong user base, with high-LTV users requires know-how and well thought out mobile user acquisition strategies. 

More detail:

Mobile user acquisition is a suite of mobile app marketing activities in which ad creatives connect mobile apps with its users, introducing the best channels that drive increased app installs.

2023 is predicted to be a significant year for mobile app marketing, with machine learning enhancements, 5g, and growing audiences set to change the landscape of mobile user acquisition as we know it. 

The biggest benefits of mobile user acquisition

  • Visibility: Your app’s exposure will be greatly improved by including a successful mobile user acquisition strategy, which will help your app rank higher in app stores. This is because app store ranking algorithms take the total amount of downloads into account.
  • Growth: Retargeting and remarketing your app install campaigns are important to keep your app growing in popularity. You should also use a strong mobile user acquisition plan to keep your current customers while attracting new, worthwhile users simultaneously.
  • Revenue: Mobile user acquisition with programmatic channels allows to acquire not just users, but users who spend money in-app generating revenue for your business.

The key mobile user acquisition methods

  1. Paid User Acquisition
  2. Organic Content marketing 
  3. Creative testing
  4. Influencer marketing
  5. App store optimization


Mobile user acquisition will always be one of, if not the most, crucial aspects of your app, regardless of whether you are a small independent app developer or a major app giant. Mobile user acquisition allows you to establish your place in this new market space.

However, finding a reliable mobile user acquisition company is an integral part of the success of your app, helping you market and distribute your app efficiently. 

Mapendo is your touchpoint for this. We will help take your advertising campaigns to the next level and acquire new high quality users for your app! Get in touch now.