Every year, the Super Bowl represents far more than the culmination of the NFL season: it is a cultural moment, a media phenomenon, and it is also the single largest betting event of the year. For a few intense weeks leading up to the game, millions of casual viewers transform into highly engaged fans, many of whom are placing bets for the first time or experimenting with new platforms.
This surge in interest translates into measurable economic impact, according to The American Gaming Association, in fact , wagered bets could reach a record $1.76 billion for 2026 Super Bowl LX, a statistic that clearly illustrates the revenue potential available for sportsbooks and betting apps during this period.
This article will discuss the strategy for Sports Betting apps revenue maximization giving, in the second part, some practical suggestions about the best apps to use during the most anticipated Game of the year.
Best Practices for Sports Apps during Superbowl LX
For digital marketers and sportsbook operators, this event offers a unique chance to attract new users, boost engagement and generate the foundations for long-term user retention. Let’s now explore the key practices to significantly increase both revenue and customer lifetime value during The Big Game period, applying sports betting app growth strategies to Super Bowl dynamics
- Super Bowl User Acquisition Strategies
- Promotions and Bonuses that Drives Super Bowl Betting Revenues
- Driving engagement Before, During and After Super Bowl
- Leveraging Social and Referral Growth
1. Super Bowl User Acquisition Strategies
During the Super Bowl period, user acquisition efforts must be aligned with how and when users are searching, browsing, and consuming sports content. App store optimization plays a particularly important role, as many users actively search for “Super Bowl apps,” “best Super Bowl bets,” or "sports apps for prop bets” in the days before the game. Updating search data, creatives, and descriptions to reflect these queries can significantly improve the app’s overall organic visibility.
Paid acquisition strategies must be mentioned too as they have a relevant efficiency especially Super Bowl-specific intent. Search, social, and video ads that reference the event directly tend to outperform generic betting creatives, particularly when they emphasize limited-time offers tied to game day. Channels such as Connected TV are increasingly effective during this period, allowing betting brands to reach users while they are actively watching football-related content and ready to act on mobile.
Talking about User Acquisition maximization, urgency is the really key performance driver. Countdown messaging, expiring bonuses, and “Super Bowl only” promotions align naturally with the time-bound nature of the event and help convert high-intent users more efficiently, also boosting the net value gained from every single user.
2. Promotions and Bonuses that drives Super Bowl Betting Revenues
Promotions are central to sports betting app growth, but during the Super Bowl, they must balance attractiveness with sustainability. New users are more likely to convert when they perceive low risk, which makes free bets, bet-and-get offers, and sign-up bonuses particularly effective during this period.
At the same time, the role of creatives is critical in ensuring these promotions are not only seen, but clearly understood and emotionally compelling. During high-noise events, users are exposed to countless offers, and strong creatives are what differentiate one promotion from another. Visual creatives (such as banners, app store visuals, and social ads) help grab attention, and are really effective to describe the advantages offered by different related promotions and bonuses. Video creatives, increasingly used across social and in-app placements, are especially effective at explaining complex offers in a simple, engaging way while copy-driven creatives clarify value propositions, eligibility, and urgency.
Risk-mitigation incentives, such as cashback on losing bets or insured wagers, are especially appealing to first-time bettors, very frequent during those worldwide known sport events and who may feel uncertain about placing their bet in the Super Bowl for the first time
For existing users instead, Super Bowl-specific promotions such as odds boosts, exclusive markets, or temporary loyalty upgrades can increase bet frequency and average wager size. When combined with clear messaging and easy redemption, these offers help maximize revenue without eroding long-term margins.
3. Driving Engagement Before, During and After Super Bowl
One of the most common mistakes sports betting apps make is focusing exclusively on Super Bowl Sunday itself. In reality, the opportunity extends across several weeks, beginning with pre-game anticipation and continuing into post-game analysis and retention campaigns.
Pre-game engagement can be strengthened through interactive content such as prediction challenges, quizzes, or betting previews that encourage users to open the app regularly ahead of kickoff.
During the game, engagement strategies should focus on sustaining attention and encouraging continuous interaction rather than one-off wagers. Live betting features play a central role here, allowing users to respond to key moments as they unfold, while in-play notifications and dynamically updated odds keep the experience closely tied to the action on screen users engaged throughout all four quarters. This is crucial to keep the momentum as when users can easily understand what is happening and act instantly, they are far more likely to remain active also during the Game.
Post-game users are still emotionally invested, representing an ideal moment to reinforce retention and encourage future activity. Sharing personalized summaries of bets placed, highlighting wins or near-misses, and offering post-game insights or recap content can help extend engagement beyond game day. Follow-up promotions tied to upcoming sporting events, loyalty rewards for Super Bowl participation, or early access to new markets can further convert one-time bettors into recurring users. When executed effectively, these post-game strategies ensure that the heightened engagement generated during the Super Bowl translates into sustained value rather than a short-lived spike.
4. Leveraging Social and Referral Growth
As every sports event, The Super Bowl is an occasion to gather people together: often the matches are watched in groups and discussed extensively across messaging apps and social media platforms. This is surely an important aspect to consider as integrating referral marketing Sports betting apps can effectively capitalize in the best way this natural word-of-mouth behavior.
Referral programs that reward both the referrer and the new user are especially effective during this period, as recommendations come from trusted sources and carry higher conversion rates. Encouraging users to share bets, predictions, or wins further amplifies organic reach while reinforcing engagement within the app.
To mention are surely the benefits from introducing group betting features or friendly competitions, which align well with the communal nature of the event and increase session frequency and time spent in-app.
Best Sports Apps for Super Bowl LX
When it comes to wagering on Super Bowl, choosing the right sports betting app can make a meaningful difference in both user experience and potential value from bonuses and markets. Below, we explore three of the top-ranked sportsbooks for Super Bowl 2026, highlighting what makes each stand out for both new and experienced bettors.
BetMGM
BetMGM consistently ranks among the best sports betting apps for big-event wagering, and it is widely featured in expert lists of top Super Bowl betting apps thanks to its polished user interface, wide range of NFL markets, and strong promotional incentives.
One of BetMGM’s biggest strengths lies in the depth of its markets, including player props, game totals and specialty Super Bowl bets, which are especially appealing to users who want more than just spreads or moneylines. The app’s parlay options allow bettors to combine multiple wagers into single bets, often with enhanced odds or rewards tied to large events like the Super Bowl.
From a promotional standpoint, BetMGM’s first-bet offers stand out. Users can often take advantage of Bet $10, Get up to $150 in Bonus Bets in certain states, or a first-bet safety net up to $1,500 in others, meaning that even if your initial wager doesn’t win, you can receive significant bonus credits to continue betting. These kinds of offers can dramatically improve early engagement and reduce the perceived risk for newer users. Combined with a generally reliable app experience and integration with MGM Rewards this sportsbook is especially compelling for users looking for variety, bonuses, and long-term value.
Bet365
bet365 is another top choice for Super Bowl betting, particularly favored by bettors who value in-game flexibility and robust live markets. Known across international markets for its comprehensive offerings, bet365 has made a strong impression in U.S. betting reviews thanks to its “win-or-lose” bonus structure that guarantees a set amount of bonus bets regardless of the outcome of your first wager.
This type of guaranteed bonus is especially appealing during high-stakes events like the Super Bowl, where uncertainty—and therefore risk—is higher than during a regular NFL week. bet365’s early cash-out feature is also highly valued by users, giving bettors more control to secure profits or minimize losses before an event concludes.
For Super Bowl 2026, bet365 stands out thanks to one of the most attractive welcome offers on the market. Using the bet365 bonus code ARENA, new users can access a Bet $5, Get $200 in Bonus Bets, win or lose, or alternatively opt for a first-bet safety net of up to $1,000, depending on their preferences and local availability. This structure significantly reduces entry risk, allowing bettors to participate confidently even if their initial wager does not succeed.
Whether you’re focused on halftime betting, quick hedging plays, or reacting to real-time momentum shifts, bet365 offers the technical agility and promotional support to keep bettors engaged throughout the entire game.
Fanatics Sportsbook
Fanatics Sportsbook has emerged as a rising contender in the world of sports betting apps, gaining attention for a user-friendly interface and unique rewards ecosystem that appeals to sports fans beyond just wagering.
One of the platform’s most distinctive features is its FanCash rewards system, which allows users to earn a proprietary rewards currency through betting activity and promotions. For Super Bowl 2026, Fanatics is offering a compelling welcome incentive: Bet $50, Get $250 in FanCash, a promotion designed to significantly reduce risk for new users while encouraging continued engagement throughout the event. This FanCash can be used for future bets or redeemed across the broader Fanatics ecosystem, including sports merchandise, adding tangible value beyond the sportsbook itself.
For Super Bowl 2026, Fanatics has been featured in expert lists with competitive bonuses such as bets matched with FanCash that reward users for participation and losses, which is particularly beneficial during a high-volatility event like the Big Game.
While still growing its overall market share compared to more established sportsbooks, Fanatics’ pace of innovation and growing user base make it an app worth considering, especially for fans who value rewards and simplicity alongside solid betting options.
