Mapendo | Blog

How to Lower CPI Without Sacrificing User Quality

Learn how today’s top UA teams are reducing Cost Per Install (CPI) without compromising on user quality—and how you can do the same using AI-powered optimization, smarter targeting, and creative innovation.

Nurailym Adilkhan

April 24, 2025

User Acquisition 2025: AI, Creatives, CTV — or All of It?

This article explores how forward-thinking growth teams are using the combined power of artificial intelligence, advanced creative testing, and CTV campaigns to drive sustainable user acquisition — and why ignoring any one of these elements means falling behind.

Nurailym Adilkhan

April 18, 2025

CTV Advertising for Mobile Games: How to Drive Quality Users at Scale

As traditional advertising channels become saturated and less effective, mobile game marketers must find new, performance-focused ways to engage valuable gamers. In this article, we'll explore how CTV advertising can significantly boost your user acquisition strategy, enhance engagement, and deliver profitable, measurable results.

Nurailym Adilkhan

April 11, 2025

How to Run High-Performance Mobile Gaming Ads in 2025

In this article, we'll explore exactly what it takes to run highly effective mobile gaming ads that attract, engage, and convert gamers into loyal users.

Nurailym Adilkhan

April 2, 2025

Why every App marketer needs an AI-powered CTV strategy in 2025

In this article, we'll explore why integrating AI with your CTV strategy is essential for staying competitive in 2025 and beyond. Discover why integrating AI with your CTV strategy is essential for staying competitive in 2025 and beyond.

Nurailym Adilkhan

March 25, 2025

How to Win in User Acquisition: 5 Must-Know KPIs for 2025

In this article, we'll explore five essential KPIs that will define user acquisition success in 2025—and why focusing on these metrics is crucial for marketers who aim to stay ahead of the curve.

Nurailym Adilkhan

March 13, 2025