Mapendo | Blog

Mobile Games Advertising: How Operating System and Geolocation Affect Mobile Games ROI

Discover the impact of Operating Systems and Geolocation on mobile games ROI. Understand the differences between Android and iOS, how geolocation influences advertising costs, and review ROI data for various countries. Gain valuable insights to enhance your mobile game marketing strategy. Check out the full article for an overview of these critical factors!

Giulia Zonno

November 29, 2023

La mia esperienza a Mapendo: cosa significa lavorare con noi

Mapendo accoglie sempre con grande piacere gli studenti dell’Università di Bologna che vogliono entrare nel vivo del mondo del marketing, e lo fa attraverso una proposta di tirocinio immersiva e coinvolgente. Carlo Indrizzi, studente di Lingue straniere, ci racconta com'è andato il suo tirocinio nel team marketing di Mapendo.‍

Mapendo Team

November 28, 2023

What Is User Acquisition (UA): 5 Tips to Run Effective App Campaigns

If your goal is to run a successful user acquisition campaign, this article is for you! For mobile apps to thrive in such a competitive market, carrying out effective marketing activities and advertising campaigns is essential. Here, we show you different key strategies that you can implement to achieve a long-term success.

Giulia Zonno

November 23, 2023

Thanksgiving 2023: 3 Must-Have Sports App

Thanksgiving Day not only is the one of the most important holidays of the year, but it also represents a chance for sports and betting apps to put out some special content and unmissable opportunities to acquire new users and get additional revenue. Here are 3 important sports app and their promotions for Thanksgiving 2023.

Carlo Indrizzi

November 22, 2023

7 Effective Mobile Games Ads to Improve Your Advertising Strategies

How many times have you come across numerous mobile games ads while playing on your mobile? This is exactly what you are going to read about in this article. Here, we will offer you a comprehensive exploration of 7 effective games advertising strategies that have proven to be particularly impactful.

Giulia Zonno

November 20, 2023

Predicting 2024: Ad Formats Performance In Mobile App Marketing

Keeping track of the best ad formats to employ in your mobile app marketing strategy will be highly beneficial for your 2024 chances of success. Read this article to know what the best performing formats of 2023 were and to find out about the rising trends of 2024.

Carlo Indrizzi

November 20, 2023