Mapendo | Blog

User Acquisition: New Users For Your App

You cannot forgo building a strong user acquisition strategy, the way you promote your app is decisive for the success of your business; it's a cost-effective form of advertising, where you can pay only for concrete results.

Pietro Castellani

January 19, 2024

Il mio tirocinio a Mapendo: Marketing ed Intelligenza Artificiale

Giulia Zonno racconta la sua esperienza di tirocinio presso Mapendo. Ci racconta cosa significa far parte del team di marketing, cosa si può imparare e come si lavora con l'aiuto dell'intelligenza artificiale.

Mapendo Team

January 15, 2024

Top-Notch User Acquisition: 5 Common Mistakes to Avoid

Ever faced the frustration of a user acquisition campaign that fell short of expectations? In this article, we uncover five common mistakes and offer practical insights to ensure your campaign is optimized for maximum ROI.

Viola Zannarini

January 11, 2024

How Mapendo Helps App Developers Optimize Their UA Activities

Despite the continuous evolution that affects the mobile app marketing industry, carrying out successful user acquisition campaigns remains of paramount importance. Reading this article you will discover how Mapendo helps app developers optimize their user acquisition activities in order to reach long-term success.

Giulia Zonno

January 10, 2024

Playable Ads Beyond Mobile Games: 3 Successful Examples

Join us in this adventure as we discover the magic of playable ads! We'll explore how non-gaming apps use interactive experiences to grab people's attention, change the way they get new users, and totally transform the mobile app scene. The future of mobile ads is all about being creative and capturing users’ attention!

Viola Zannarini

January 4, 2024

Mobile Games CPI in 2024: Trends and Insights to Boost ROI

As the curtain goes up on the mobile game scene of 2024, revolution is in the air. Forget trying to rack up downloads, now it's all about CPI. Developers have a real shot at profitability and some serious ROI optimization, thanks to an accurate CPI for mobile games rate. With the power of CPI, marketers move through uncharted territory and enter 2024 victorious.

Viola Zannarini

December 29, 2023