Mapendo | Blog

3 App Marketing Strategies From Growth Experts

In this day and age, mobile app marketers are charged with the difficult task of finding the unbeatable combination of marketing activities to grow their app. We want to provide our help by exploring 3 app marketing strategies which have proven decisive for successful paid user acquisition campaigns we have run in the past quarter.

Roberto Tranquilli

September 13, 2022

Prepare Your Mobile User Acquisition Strategy For 2023

Have you developed the perfect app and are now trying to acquire new users? Are you struggling to attract and retain new users long term? Look no further as we delve into the do’s and don'ts to help get your app over the hurdle and on the path to a strong user acquisition.

Mapendo Team

September 8, 2022

Mobile App KPIs: A Guide For App Marketers

In this article we will provide a guide for app marketers to the most important mobile app performance KPIs to monitor in order to successfully achieve app growth. We’ve chosen these metrics based on our experience with advertisers from different app verticals such as fintech, shopping, subscription and mobile games. Indeed, please note that advertisers from different verticals may not give the same weight to a specific KPI.

Roberto Tranquilli

September 8, 2022

3 Reasons Why Mobile App Marketing Is Key To Growing Your User Base

Our grasp of mobile app marketing in 2022 has been significantly improved by the inevitable growth in mobile app usage. Advertisers now implement app install campaigns to target high LTV users through highly targeted ads, as well as applying creative app marketing tactics to connect and engage with potential users.

Mapendo Team

September 7, 2022

Why Mobile Banners Are Still Important For App Install Campaigns

We know very well when running app install campaigns creatives are crucial to the campaign performance. There are many available ad formats for app install campaigns, videos and playable ads are among the most used. But there is another format, the oldest format for online advertising that is bringing good results.

Lorenzo Viscanti

September 6, 2022

How To Measure Marketing ROI For Your App Install Campaigns

In app install campaigns it is essential to keep an eye on your efforts and spending in order to see if your campaigns are successful and if your users are high-quality users. This is particularly true for your app marketing efforts. App Marketing can be expensive, and if not properly executed can earn the reputation of that of a cost center rather than a profit-driver.

Mapendo Team

September 1, 2022