Mapendo | Blog

Mobile DSP: The Most Important Steps When Choosing A Demand Side Platform

Understanding exactly what a DSP (demand side platform) is is imperative in any mobile user acquisition strategy. But what about knowing how to choose the right DSP for you? Now is the time to delve into exactly that question, looking at the steps you need to take when choosing the right mobile DSP for your business.

Mapendo Team

June 30, 2022

Mobile Gaming: The Top KPIs To Track User Acquisition For Mobile Games

There are a variety of metrics that must be measured and tracked in order to manage your app’s user acquisition for mobile gaming. Each value provides information on how well your mobile game is performing in a certain area, whether that be monetization, infrastructure, or user experience, to name a few. Read on as we delve into the most important KPIs for mobile gaming

Mapendo Team

June 29, 2022

6 KPIs To Measure The Performance Of Your Fintech App’s User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile app is working and how well you are applying your app user acquisition strategy. In the article we are going to take a closer look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app.

Mapendo Team

June 28, 2022

Exclusive Insight Into The Best Creative Metrics To Perfect Your App Install Campaign

Creatives are important when setting up an app install campaign and can genuinely make a difference if you want to succeed. However, having outstanding and successful creatives alone won't take you over the finish line, you need to optimize your creatives and overall app install campaigns to draw in those high ltv users.

Roberto Tranquilli

June 23, 2022

How To Gain LTV Users : Key Takeaways From Our Mobile Games Success Stories

Driving up your high-quality users and focusing on mobile game user retention strategies is the best way to increase your ltv users. To look at this we decided what better way than to take a deep dive into some of our success stories with some mobile games apps

Lorenzo Viscanti

June 22, 2022

Fintech App Growth: Trends And Best Practices To Enhance Your App User Acquisition Strategy

Follow as we unravel why there has been such unprecedented growth in the Fintech app industry; taking a closer look at what the best practices for achieving customer acquisition are ,and also the most recent trends that can help you with your fintech app customer acquisition strategy.