Mapendo | Blog

Create A Successful App Install Campaign In 4 Steps

In the world of mobile app marketing, app install campaigns are focused on user acquisition, and the key to achieve a successful app campaign is to design an effective user acquisition strategy and constantly work for the app campaign optimization after the launch.

Mapendo Team

May 30, 2022

App Install Campaigns At Scale: How To Develop An Effective App User Acquisition Strategy

Before the launch of an app install campaign, advertisers and app developers often ask their marketing partners how long it will take for them to scale the volume of installs and new users acquired. That’s the million dollar question that this post will unravel

Mapendo Team

May 30, 2022

3 Best Real Time Bidding Platforms For Your App Install Campaigns

The introduction of Programmatic advertising and Real Time Bidding Platforms in the ad tech industry has significantly changed the way ad campaigns and app install campaigns are managed and monitored.

Mapendo Team

May 30, 2022

3 Reasons To Run CPI App Campaigns

The first advantage of running CPI app campaigns is pretty obvious and it refers to the primary goal of the app install campaign. Indeed, CPI app campaigns first of all help app developers to significantly grow their app user base.

Mapendo Team

May 30, 2022

3 Reasons For Running App Install Campaigns With Programmatic Real Time Bidding

Nowadays, running app install campaigns with programmatic real time bidding is much more convenient. It is far quicker than the traditional media buying process specially in terms of optimizations, that are done by algorithms in real time, without any manual analysis nor manual integration of the source (that would require longer delays for optimizations).

Mapendo Team

May 27, 2022

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Based on the goal you want to achieve, be it to grow your app user base or to increase your in-app revenues, you can decide to run app install campaigns on a CPI (Cost-Per-Install) basis or on a CPA (Cost-Per-Action) basis

Mapendo Team

May 27, 2022