Mapendo | Blog

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Based on the goal you want to achieve, be it to grow your app user base or to increase your in-app revenues, you can decide to run app install campaigns on a CPI (Cost-Per-Install) basis or on a CPA (Cost-Per-Action) basis

Mapendo Team

May 27, 2022

Media Buying vs Programmatic Media Buying & Real Time Bidding: What Is The Best Choice For Your App Install Campaign

In the field of app install campaigns and mobile app marketing we often hear about Media Buying, programmatic media buying and Real Time Bidding (RTB). These are terms that are often confused about, but they all mean different things.

Mapendo Team

May 27, 2022

From CPI To CPA App Campaigns: Everything You Should Know (And Why High-Quality Users Don’t Always Mean Volume)

In the mobile app marketing ecosystem there are many different strategies to help your user acquisition efforts. A lot of advertisers rely on app install campaigns they can run through Google, Facebook and programmatic partners.

Mapendo Team

May 27, 2022

How To Measure The Performance Of Your App Install Campaign: 4 Essential Metrics

Whether you are an app developer or an advertiser and you are looking for strategies to grow your app user base, you have certainly come across app install campaigns. Indeed, the goal of an app install campaign, as the name suggests, is to drive as many installs as possible and that’s not all

Mapendo Team

May 27, 2022

Real-Time Bidding Explained: What It Means and How This Form of Programmatic Buying Will Enhance Your App Install Campaign Performance

Real-time bidding (RTB) is a word that is being used more and more, but not everyone knows what it really means. It refers to the world of digital advertising and the purchase of traffic on the internet and it is:

Mapendo Team

May 27, 2022

Media Buying: Meaning and Strategies (And Why Media Buying Planning Improves Your App Install Campaign)

In the digital advertising ecosystem, media buying is the activity of wholesale buying of digital advertising placements through negotiations and arrangements in order to optimize advertising campaigns’ spending and efficiency.

Mapendo Team

May 27, 2022

Featured

Cost per install (CPI) 2024: a mobile game case study

App User Acquisition Cost: Key Insights For Mobile Growth

Playable Ads Beyond Mobile Games: 3 Successful Examples

Cost Per Install By Country In 2024

5 Successful Mobile App Marketing Campaigns Examples You Should Know

Mapendo Blog

Your daily fix of Mobile App Marketing trends and industry insights

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Media Buying vs Programmatic Media Buying & Real Time Bidding: What Is The Best Choice For Your App Install Campaign

From CPI To CPA App Campaigns: Everything You Should Know (And Why High-Quality Users Don’t Always Mean Volume)

How To Measure The Performance Of Your App Install Campaign: 4 Essential Metrics

Real-Time Bidding Explained: What It Means and How This Form of Programmatic Buying Will Enhance Your App Install Campaign Performance

Media Buying: Meaning and Strategies (And Why Media Buying Planning Improves Your App Install Campaign)