Mapendo | Blog

How Algorithms Can Solve The Attribution Problem

We live surrounded by algorithms, and as the world, and internet, have grown exponentially in the past few years, these types of machine learning processes have become common for organizations of all kinds. But, what is an algorithm?

Mapendo Team

May 27, 2022

The Deployment of Programmatic Advertising through Machine Learning

Reinforcement Learning (RL) refers to a kind of unsupervised machine learning method that is concerned with how agents should take actions in an environment. Unlike supervised learning, which is based on given sample data or examples, the RL method is based on interacting with the environment.

Mapendo Team

May 27, 2022

Challenges of Paid Mobile User Acquisition that you can fight with the right Demand Side Platform

The right DSPs can actually help you and your business to deal with the several challenges of your mobile user acquisition strategy, but what’s more important is that they can give you the lead of your mobile app install campaigns.

Mapendo Team

May 27, 2022

3 Reasons To Run Your App Install Campaign With A Mobile DSP

A mobile demand side platform is a technological platform that allows mobile media buyers to purchase programmatic mobile ad spaces. It is an independent platform which can help you create and manage your ad campaigns.

Mapendo Team

May 27, 2022

5 Best Demand Side Platforms

In the past few years, a major shift powered by technology has happened to the digital advertising and media buying industry, with a bigger adoption rate among SMEs and an ever-increasing usage rate of digital devices. It’s clear that the digital advertising landscape has been changed a lot by demand side platforms.

Mapendo Team

May 27, 2022

6 Upcoming Programmatic Trends

Through programmatic OTT advertising is practicable getting information of what kind of contents the consumers are used to watch, making it easier to shape a personalized advertisement in real-time. Marketers shouldn’t miss that opportunity to explore new ways to target the audience

Mapendo Team

May 27, 2022