Mapendo | Blog

Pay per Install

Pay per install campaigns have become a popular method since a few years for app developers to drive growth and gain new users for their mobile apps. These campaigns work by making users install an app as a result of showing ads. The app developer pays a set amount for each successful installation, hence the name "pay per install."

Lorenzo Viscanti

December 15, 2022

Paid User Acquisition For Apps: How to Choose Between Mobile DSPs and Ad Networks?

One essential step in a paid user acquisition campaign is to cooperate with the right acquisition partners, in other words, intermediaries that enable advertisers to acquire new users through marketing activities. When working within the field of app install campaigns, especially in programmatic campaigns, you can select between mobile DSPs and Ad Networks.

Elena Strappato

December 14, 2022

Hyper-casual Racing Game Gains 138% ROI With Mapendo’s ML-Powered Creative Optimization

Our client is a hyper-fast mobile game publisher, which also helps game developers to create new mobile games and climb the ranks in the app store. We agreed on running app install campaigns for a racing mobile game, which ranks among the top 100 apps in the category.

Roberto Tranquilli

December 13, 2022

Contextual Targeting For App Marketing

Contextual targeting is having a comeback to the world of online advertising. Online adv was dominated by behavioral targeting, but everything is changing.

Lorenzo Viscanti

December 9, 2022

CPI VS CPA: Some Tips To Grow Your App Install Campaign

An app install campaign is a user-acquisition-focused activity which aims to generate installs adopting the best payout model for the optimization of the app campaign. The essential goal of an app install campaign is motivating people to download the app and encouraging them to produce in-app events and generate revenues.

Beatrice Bursese

December 7, 2022

All About Creatives Strategy For a Successful App Paid User Acquisition Campaign

Creatives can be defined as powerful persuasive digital tools designed to entice users not only to click on the ad, but also to install and convert. Within the framework of the app paid user acquisition campaign, Creatives can highly persuade people to view, hear, and interact with the ad.

Elena Strappato

December 6, 2022