Mapendo | Blog

Your Definitive Guide To Mobile Programmatic Advertising 2022

In the context of mobile app marketing, programmatic refers to programmatic advertising or programmatic media buying. It is becoming increasingly popular among advertisers, who are poised to spend 70% of their paid user acquisition budget on programmatic channels.

Mapendo Team

August 9, 2022

Mobile Advertising: Top Tips For A Successful App Install Campaign 2022

Mobile advertising will continue to be a crucial component of all marketing initiatives in 2022 and beyond. Mobile advertising offers advertisers a direct route to smartphone users in the target market.

Mapendo Team

August 8, 2022

Get In The Game: Affiliate Marketing For Apps 2022

In the realm of mobile apps, affiliate marketing, which pays affiliates for promoting a company's goods and services, is one of the most effective advertising strategies. Affiliates are delighted to cooperate since they can profit from the business's use of this sort of marketing to increase clicks and app downloads.

Mapendo Team

August 3, 2022

What Is Mobile User Acquisition? Everything To Know 2022

So, how can you attract users by standing out among the millions of other apps? Especially when the typical smartphone user only downloads two app each month and over half don't download any at all? The answer lies with mobile user acquisition.

Mapendo Team

August 2, 2022

App Advertising: Benefits and Challenges

App advertising is an essential aspect for advertisers in order to grow their apps and acquire new users. App advertising is a broad term, so we are here to break it down. App advertising can be deployed in addition to organic user acquisition strategies such as app store optimization, aka increasing an app or game’s visibility in an app store.

Mapendo Team

August 1, 2022

User Acquisition For Shopping Apps: Breaking Down Statistics By Genre

Read on as we analyze key points in the shopping app world, from genres and downloads, to ad engagements and user lifestyle. Looking at these elements will allow us to identify key trends and tricks that you can apply to your own user acquisition strategy to bring ultimate success to your shopping app.

Mapendo Team

July 28, 2022