Mapendo | Blog

ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?

In this digitalized era it goes without saying that competition is fierce. With the growing trend moving towards in-app revenue as the shining beacon of success, for mobile app marketing, ROAS is taking the spotlight.

Mapendo Team

May 30, 2022

The Benefits Of Mobile Programmatic (And Why You Need It In Your App User Acquisition Strategy)

Here we are going to see what mobile programmatic is, why it is so important in any mobile app user acquisition strategy and explore the advantages you will get for your app install campaign from using mobile programmatic.

Mapendo Team

May 30, 2022

Why ROAS Is The Best Metric To Measure The Success Of Your App Install Campaign

When it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact.

Mapendo Team

May 30, 2022

The Differences Between CPI And CPA: What Is Best To Run A Successful App Install Campaign

CPI and CPA are the two main payout models in mobile marketing campaigns: they best suit different purposes — such as enlarging the app user base or specifically aiming at high-quality users — and knowing the differences between them is crucial for you to work towards a successful app install campaign.Here is everything you need to know about CPI and CPA campaigns. Let’s start off with the first model, CPI.

Mapendo Team

May 30, 2022

Italian Startups From Italy to Silicon Valley: Listen To Mapendo’s Story On Made It Podcast

During the episode, Lorenzo had the opportunity to speak about the birth of Mapendo, an Italian startup which leverages A.I. through its proprietary platform in order to promote the apps of international companies, based mostly in the United States

Mapendo Team

May 30, 2022

A Guide To View-Through Attribution: Everything You Need To Know (And Why It Will Help Your App Install Campaign)

One of the key elements to take into consideration when designing an app install campaign and working for the app campaign optimization, is the attribution model used. In the context of mobile app marketing, attribution models are the different ways in which advertisers can attribute conversions and results to an advertising campaign.

Mapendo Team

May 30, 2022