Mapendo | Blog

Most Downloaded Apps Vs Most Used Apps: What’s The Real Deal (And Why Mobile Apps Are Taking Over)

When it comes to games and entertainment, consumers have moved to mobile: improved connectivity and devices have made it easier to enjoy apps and the overall user experience. In 2021, successful games such as Roblox and Genshin Impact were increasingly popular among users.

Mapendo Team

May 27, 2022

Grow Your App Through CPA App Campaigns And Increase Your ROAS With High-Quality Users

In the context of ROAS for app install campaign, CPA app campaigns definitely play a major role. CPA, also known as Cost Per Action, is a type of pricing model where marketers pay ad networks or DSPs or media sources for certain conversions, actions

Mapendo Team

May 27, 2022

View-Through Attribution vs Click-Through Attribution: The Essential Guide (and How To Use It To Optimize UA Campaigns for Your App)

In mobile app install campaigns, we have to make a clear distinction between two attribution models: View-Through attribution (VTA) and Click-Through Attribution (CTA). Each of which provides a different way of attributing an advertising campaign. Now let’s see exactly how both work in detail

Mapendo Team

May 27, 2022

Probabilistic Attribution In An iOS14 Ruled World: Why It Helps Your App Install Campaigns

What is attribution? Basically, mobile attribution (also known as multi-touch attribution) is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there

Mapendo Team

May 27, 2022

Why High-Quality App Users Are Essential To The ROAS Of Your App Install Campaign And How To Get Them In Your UA Strategy

The million dollar question in mobile app marketing is how can we measure the success of an app install campaign, and there are multiple answers to this question

Mapendo Team

May 27, 2022

SKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?

With iOS 14 and the following changes in terms of mobile attribution carrying out a successful app install campaign becomes harder and harder. Apple’s iOS latest update brings with it big news: the ATT (App Tracking Transparency) prompt

Mapendo Team

May 27, 2022

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Mapendo Blog

Your daily fix of Mobile App Marketing trends and industry insights

Most Downloaded Apps Vs Most Used Apps: What’s The Real Deal (And Why Mobile Apps Are Taking Over)

Grow Your App Through CPA App Campaigns And Increase Your ROAS With High-Quality Users

View-Through Attribution vs Click-Through Attribution: The Essential Guide (and How To Use It To Optimize UA Campaigns for Your App)

Probabilistic Attribution In An iOS14 Ruled World: Why It Helps Your App Install Campaigns

Why High-Quality App Users Are Essential To The ROAS Of Your App Install Campaign And How To Get Them In Your UA Strategy

SKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?