Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user level is available to the app developer (or the ad network).
May 27, 2022
In mobile app install campaigns, conversions are attributed to ads via two attribution models: click-through attribution (CTA) and view-through attribution (VTA). The former measures a conversion when the user clicks on an ad and downloads the app within an attribution window
The first thing advertisers want to know when reading a report is whether or not their campaign is generating results. Therefore, measuring only impressions, clicks and conversion rates isn’t enough
We live surrounded by algorithms, and as the world, and internet, have grown exponentially in the past few years, these types of machine learning processes have become common for organizations of all kinds. But, what is an algorithm?
Reinforcement Learning (RL) refers to a kind of unsupervised machine learning method that is concerned with how agents should take actions in an environment. Unlike supervised learning, which is based on given sample data or examples, the RL method is based on interacting with the environment.
The right DSPs can actually help you and your business to deal with the several challenges of your mobile user acquisition strategy, but what’s more important is that they can give you the lead of your mobile app install campaigns.
.jpg)
.jpeg)
