Mapendo | Blog

A Guide To View-Through Attribution: Everything You Need To Know (And Why It Will Help Your App Install Campaign)

One of the key elements to take into consideration when designing an app install campaign and working for the app campaign optimization, is the attribution model used. In the context of mobile app marketing, attribution models are the different ways in which advertisers can attribute conversions and results to an advertising campaign.

Mapendo Team

May 30, 2022

Machine Learning For Your App Install Campaign (And How It Will Improve App Campaign Optimization)

In this article, we are going to see what Artificial Intelligence and machine learning algorithms are, and why they can be extremely useful for your app install campaign and app campaign optimization.

Mapendo Team

May 30, 2022

Mobile Programmatic And Affiliate Marketing: What To Choose For Your App Install Campaign

In mobile app marketing, two of the most popular marketing channels are programmatic advertising and affiliate marketing. We will now take a look at the benefits and drawbacks of both models, and the main differences between them.

Mapendo Team

May 30, 2022

Paid User Acquisition: Why You Need It In Your UA Strategy

Optimizing the visibility and growth of your app in today’s market is far from easy. But what is the secret? A strong user acquisition strategy combining organic and paid user acquisition that will help drive users to install your app.

Mapendo Team

May 30, 2022

How To Optimize Your App Install Campaign And Grow Your App Efficiently

The key to achieve a successful app install campaign is to design an effective strategy and constantly work for the app campaign optimization after the launch. There are different steps and techniques that can help your app campaign optimization, and we will take a look at them here.

Mapendo Team

May 30, 2022

3 Paid User Acquisition Challenges (And How You Can Solve Them)

In this article, we will look at the key challenges marketers face in the realm of paid user acquisition, and identify the key UA strategies that will help to mitigate these risks.

Mapendo Team

May 30, 2022