Mapendo | Blog

Privacy & Mobile Attribution: Mobile App Campaigns in the Privacy Era

People are increasingly asking for their privacy to be protected and authorities and big companies are responding. Apple before anyone. The changes Apple introduced in iOS 14 marked a turning point and a huge challenge for marketers and app developers alike.

Mapendo Team

May 27, 2022

CPA App Campaigns: What You Need To Know

In Mobile App Marketing Campaigns, CPA, which stands for Cost-Per-Action, refers to a pricing model where advertisers pay DSPs or Ad Networks for a specific action that happened after users were shown their ad and had downloaded the app.

Mapendo Team

May 27, 2022

Creative Optimization For App Install Campaigns: How To Boost In-App Events

A successful app install campaign makes use of effective creatives in order to attract users and drive conversions. But what makes ads effective and why ? In every best practice list about ad creatives you will find creative optimization as the secret behind creatives’ success.

Mapendo Team

May 27, 2022

Mobile Attribution In The Post IDFA World

2021 has been a pivotal year for the world of mobile app campaigns and user acquisition, and new privacy rules are one of the major changes that reshaped the industry. So let’s try to recap what’s happened and shed light on the biggest changes.

Mapendo Team

May 27, 2022

Creative A/B Testing: What It Is And Why It Is Crucial To App Campaign Optimization Strategy

Creatives play for sure a big role in any paid user acquisition strategy but what really makes them effective to the eyes of users ? Design ? Format ? Copy ?

Mapendo Team

May 27, 2022

Creative Rotation Strategies For Your App Campaign Optimization

When it comes to mobile app install campaigns, creatives are a key factor for achieving success. But producing effective creatives isn’t enough because users tend to pay less attention to what they see due to many reasons such as banner blindness.

Mapendo Team

May 27, 2022