Mapendo | Blog

The Ultimate Guide To Mobile Attribution: What It Is And Why It Is Essential To Your App Install Campaigns

Mobile attribution is the framework which connects users' interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.

Mapendo Team

May 11, 2022

Uk-based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base 4X

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates. These countries have the highest GDP in the region, a huge smartphone penetration and they have accelerated the digital transformation in the fintech industry during the pandemic.

Mapendo Team

May 11, 2022

The State Of Fintech Apps In 2022

The fintech app vertical has had an unprecedented number of app installs and engagement in the last year, and this trend is only expected to grow. Users are entrusting their most sensitive data to mobile apps now more than ever seen before.

Mapendo Team

May 11, 2022

The State Of Shopping Apps In 2022

Shopping apps have been hailed as the new frontier for retail ecommerce, with more consumers than ever turning to their smartphones to shop. Whether this is from the grip that the pandemic had on our lifestyle, turning many to their phones as the crux to connect to the outside world, or the rapidly growing technological advances, the lucrative opportunity that this offers for shopping app marketers to increase their mobile user acquisition is huge.

Mapendo Team

May 11, 2022

Mobile Programmatic: What You Need To Know In 2021

Programmatic advertising is an automated technology for media buying.And what does it mean? Over the years, programmatic has become a standard in the mobile and digital advertising landscape. It has made an “ancient” process easier, as before its existence, advertisers use to request proposals manually, negotiate wit the owner of the space and then strike a deal. This process could get tedious at times, complicated and time consuming.

Mapendo Team

May 10, 2022

CPI vs. CPA Campaigns, User Conversion and Customer LTV

Conversions are important, but being profitable is the ultimate goal. You’ve run a campaign, spent time for creativity and other aspects. Users are downloading the app with frequency, but you notice that they are also abandoning your app right away. On one hand, conversions — such as installs — are coming in bulks; but post install actions are not.

Mapendo Team

May 10, 2022