Mapendo | Blog

Everything You Need To Know About Performance Marketing For Apps 2023

Unlike traditional campaigns in which advertisers pay for impressions, with performance marketing you only pay for what is guaranteed. This strategy ensures that advertisers will only pay for conversion events that accomplish particular objectives.

Mapendo Team

August 31, 2022

Growth Marketing Strategies To Boost App Install Campaigns In 2023

In an increasingly fragmented mobile ecosystem, achieving app growth to increase user LTV, revenue, and ROAS can seem like a daunting task. However, there are key growth marketing strategies out there that will help crush your app growth KPIs. Let’s start with defining what growth marketing is and what it means for your app install campaigns:

Mapendo Team

August 30, 2022

Level Up Your Shopping App’s Advertising For Upcoming Shopping Season

Consumers are filling out their lists of supplies, electronics, and first-day outfits as the back-to-school buying season approaches. This is just one of the endless shopping frenzies that is partial to the projection of shopping apps having reached a multimillion status.

Mapendo Team

August 25, 2022

Creative Optimization For User Acquisition 2023 And Beyond

Effective creatives are used in successful app install campaigns as a way to draw users in and increase conversions. In fact, one of the most important factors for campaign optimisation and driving up your user acquisition is to have a good creative.

Mapendo Team

August 24, 2022

CPI Campaigns: Why Should I Be Running It To Grow My App?

It is very probable that you have heard about CPI campaigns if you are an app developer seeking to increase the number of users for your app. What is it, then, and how does it benefit you? This guide will help you in comprehending the specifics of the CPI payment model

Mapendo Team

August 11, 2022

Mobile App Marketing Predictions For 2023 That Will Make Or Break Your App

Another year presents another opportunity for growth in mobile app marketing. Lets see what 2023 has in store for your mobile app marketing and app install campaigns.

Mapendo Team

August 10, 2022