All Articles By Elena Strappato

This is Us: Why You Should Pick Mapendo for Your App Growth

If you landed on our blog and in search of information about what we do and who we are, you are in the right place at the right time. This interview with Lorenzo Viscanti, one of Mapendo’s founders, will illustrate the essentials of our job at Mapendo’s, the made-in-Italy tech company that will help your apps acquire high-quality users with its A.I. for app growth.

Elena Strappato

November 30, 2022

Budget, Users & Beyond … What is User Acquisition? 3 Things You Need to Know

What is user acquisition for mobile apps? You may have read thousands of articles about it, and all of them probably focused on two main goals of any user acquisition campaign: budget optimization and the quality of users. In fact, in a fast-growing industry such as the mobile app market, where billions of apps are constantly facing one another in a last-blood duel on the app stores, a survival mood and a golden strategy are necessary to hit the mark and win the fierce competition.

Elena Strappato

November 30, 2022

Best App Marketing Tips to Scale your 2023 User Acquisition

Have you come up with the most innovative app but you lack the right app marketing tips to promote it? You have no idea of how to rank your product on the app store, but you would like to make it visible to as many users as possible, wouldn’t you? If you need the answers to all these questions, don’t waste any other time, and let’s read our article to discover the app marketing tips to scale your 2023 user acquisition campaign.

Elena Strappato

November 30, 2022

Dating App Promotion: All You Need is Marketing

Although the pandemic surge in 2020 has deferred in-person romantic dates for almost two years, not only have not people lost interest in dating apps, but even global installs have increased. So has the competition on the market. This article seeks to define a dating app promotion strategy with respect to the state of dating apps after the pandemic outburst while exploring the best marketing trends for your dating app promotion in 2023 to stand out from the crowd for your uniqueness and authenticity.

Elena Strappato

November 30, 2022

Mobile App Launch Strategy: Pro Tips to Scale New Users

The marketing process is probably one of the most challenging aspects of the app creation process, followed by design and development. All are decisive steps for any mobile app launch strategy and user acquisition campaign. This article aims to insist on fundamental marketing moves for your mobile app launch strategy and user acquisition so that you can get off on the right foot.

Elena Strappato

November 30, 2022

Gaming App Growth in 2023: Users Under the Spotlight

The new data privacy era, the economic downturn due to the war and the rise of inflation, including a general change in macro trends, have negatively impacted the market, affecting overall app installs and consumers behaviors. Despite these complications, according to the new AppsFlyer report, the gaming app industry still proves resilient with a gaming app install ad spend reaching £26.7 billion on a global level. For this reason, marketers will have to come to terms with all the changes taking place, by being flexible and focusing on their users. The purpose of this article will be to outline the best strategies you can adopt in 2023 to speed up your gaming app growth and hit the mark.

Elena Strappato

November 30, 2022

Mobile Game Advertising: The Best Strategy to Be Ahead of The Pack in 2023

The last couple of years have seen rapid advances in the field of the mobile game market. The growing popularity of this industry has also implied the vertiginous increase in a cut-throat competition. For this reason, more than ever, developers need an effective mobile game advertising strategy for succeeding in their user acquisition campaign and standing out in the crowded mobile game market. Having said that, the purpose of this article is to highlight the key factors for a good mobile game advertising strategy in 2023, so that you can learn the ropes and corner the market!

Elena Strappato

November 30, 2022

No Need for Future Shock: What We Can Expect from the Mobile Games Market in 2023

Despite all the hurdles, mobile games still represent a field that keeps dominating the entertainment industry generating $184.8B with a consumer base spending nearly $ 90B spent on mobile game downloads. The purpose of this article is to illustrate the most relevant trends that marketers and app developers cannot but follow to win the competition and stand out in the market.

Elena Strappato

November 30, 2022

The Best Ad Creatives Strategies to Promote Mobile Games in 2023

Over the last few decades, the mobile games universe has grown so widely popular to become one the world’s most favorite gaming forms, and the primary source of growth in the digital game market. After a general outline to illustrate the fundamental guidelines for an effective mobile games creative campaign, this article will help you orientate in the 2023 digital advertising landscape by exploring specifics of mobile games creatives for your app promotion.

Elena Strappato

November 30, 2022

In-App Marketing Strategies for Your 2023 Campaign Optimization

In 2023, the number of app downloads is expected to grow up to 299 billion. In such a highly competitive business, app developers cannot but rely on advertising strategies and in-app marketing activities to bring out the best in their products to acquire new users and win the competition. For this reason, and for you to emerge, finding the most effective in-app marketing strategy for user acquisition campaigns and investing in campaign optimization will be of crucial importance.

Elena Strappato

November 30, 2022

Apps That Knew Too Much? Why Privacy Policy Does Matter in App Tracking Contrasting Issues

Any discussion about personal data is always involved with privacy concerns and controversial issues. Since iOS 14.5 brought in the new privacy policy to regulate access to the users’ ID and personal data through their consent, the digital ecosystem has changed into a more privacy-oriented and user-friendly environment.

Elena Strappato

November 30, 2022

The Best Mobile DSPs for App Marketing in 2023: a Revolutionary Road

When it comes to user acquisition techniques, what has radically reshaped the process of ad buying and selling is an evolving technology you need to have a handle on to fierce the competition in mobile app marketing. Mobile DSPs (Demand Side Platforms) as powerful automation tools utilizing artificial intelligence have optimized and revolutionized the advertising ecosystem.

Elena Strappato

November 30, 2022

How the Hell Do Free-to-Play Mobile Games Make Money? Everything You Always Wanted to Know About It (*But You Never Dared to Ask)

When app developers launch a free-to-play mobile game on the market, the real challenge is to face the multiple financial efforts that players may not see. Development costs can be high, and developers need to make the ends meet and find resources to guarantee a quality product while virtually ensuring that users will not pay to download the app they have crafted.

Elena Strappato

November 30, 2022

Mobile App Marketing Insights: Multi-Creative Optimization in the Post-ATT World

Since the release of Apple’s iOS 14 in 2021, the world of mobile app marketing has changed. Indeed, working with a small amount of data available, it has been necessary to rethink the whole creatives framework and develop innovative creatives tools such as multi-creatives optimization. This new testing solution has proven to be an efficient and rewarding strategy for marketers to adjust to the privacy-ruled creative framework.

Elena Strappato

November 30, 2022

How to Promote Your App: Our Strategy in 4 steps for Your 2023’s Mobile Advertising Campaign

“Mobile app promotion” refers to all mobile marketing strategies aimed at bringing new users to your product. If you want to promote your app effectively by scaling up the volume of users, both paid and organic activities do it for you.

Elena Strappato

November 30, 2022

2023’s Mobile UA Strategies: How to Strike a Balance Between Monetization Metrics and Privacy Needs

Considering the new challenges that the digital market is going to be faced with in 2023, it will be even more important for advertisers to keep relying on metrics and measurement despite «the privacy tidal wave» that has been striking the market since the summer 2021.

Elena Strappato

November 30, 2022

Promote Your App: How to Use Targeting and Retargeting to Get it Right

However obvious it may look, targeting and even retargeting operations are two essential abilities you cannot do without if you want to improve your app. This article will bring you up to speed with all you need to know about it.

Elena Strappato

November 30, 2022

App Marketing Techniques: The Role of Mobile Measurement Partners (MMPs)

It is an imperative for app developers to rely on paid app marketing techniques to drive new users and acquire loyal and high-quality customers. To do so, the first essential step would be to integrate with Mobile Measurement Partners or MMPs

Elena Strappato

November 30, 2022

Paid User Acquisition For Apps: How to Choose Between Mobile DSPs and Ad Networks?

One essential step in a paid user acquisition campaign is to cooperate with the right acquisition partners, in other words, intermediaries that enable advertisers to acquire new users through marketing activities. When working within the field of app install campaigns, especially in programmatic campaigns, you can select between mobile DSPs and Ad Networks.

Elena Strappato

November 30, 2022

All About Creatives Strategy For a Successful App Paid User Acquisition Campaign

Creatives can be defined as powerful persuasive digital tools designed to entice users not only to click on the ad, but also to install and convert. Within the framework of the app paid user acquisition campaign, Creatives can highly persuade people to view, hear, and interact with the ad.

Elena Strappato

November 30, 2022

Paid User Acquisition: The Essential Steps For An Effective App Campaign

How can advertisers face the growing competition on the Apple App Store and Google Play Store, seeing the increasing number of apps available on the market?

Elena Strappato

November 30, 2022

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