All Articles By Lorenzo Viscanti

Why Mobile Banners Are Still Important For App Install Campaigns

We know very well when running app install campaigns creatives are crucial to the campaign performance. There are many available ad formats for app install campaigns, videos and playable ads are among the most used. But there is another format, the oldest format for online advertising that is bringing good results.

Lorenzo Viscanti

July 31, 2020

Mobile User Acquisition

Mobile User Acquisition (UA) is usually done by marketers through a combination of organic activities, branding activities and paid marketing. The target of mobile user acquisition is to generate new installs for mobile apps at a cost that is less than the Lifetime Value (LTV) generated by the same users.

Lorenzo Viscanti

July 31, 2020

How To Gain LTV Users : Key Takeaways From Our Mobile Games Success Stories

Driving up your high-quality users and focusing on mobile game user retention strategies is the best way to increase your ltv users. To look at this we decided what better way than to take a deep dive into some of our success stories with some mobile games apps

Lorenzo Viscanti

July 31, 2020

Why is Cost Per Install less risky for advertisers? And how does CPI change per country? Discover now

CPI (cost per install) is one of the most widely used mobile app marketing measures and most common payout model for app install campaigns. And rightfully so. You could have the best app on the market, but if you are not using CPI to grow your user base effectively, your app won't be long lasting.

Lorenzo Viscanti

July 31, 2020

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