All Articles By Lorenzo Viscanti

Cost per Install Formula: How to measure the cost and effectiveness of your user acquisition strategy?

Cost Per Install (CPI) is calculated by dividing the ad spend by the number of new installs for a mobile app. In this short article we offer a formula to calculate Cost per Install and some examples with real numbers

Lorenzo Viscanti

July 31, 2020

Adieu CPI, Welcome ROAS

Cost per Install has been the basic pricing model for App campaigns in the last years. But there is something new that we are using together with some of our best clients. We are talking about ROAS, a marketing metric that adapts very well to the world of mobile user acquisition.

Lorenzo Viscanti

July 31, 2020

Mobile Games Ads - The Importance of SKOverlay

The promotion of mobile games with ads uses lots of different creative formats. Every kind of creative format has different characteristics. Since the advent of iOs 14.5 there is a new possibility, enhancing (almost) every kind of creative format, SkOverlay.

Lorenzo Viscanti

July 31, 2020

Ads for Mobile Games: The Creatives Fight. Banners, Video or Playable?

Mobile game promotion uses a lot of different ads formats. Every mobile game marketer knows very well that one format is not enough, she must use a mix of formats and sources in order to achieve the best results, in terms of volumes and return on investment.

Lorenzo Viscanti

July 31, 2020

How to Grow Your App with a Mobile DSP

A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns. Advertisers use mobile DSPs to manage and purchase ad inventory (banner, native, video ads) in a marketplace populated with ad placements from publishers.

Lorenzo Viscanti

July 31, 2020

How to Optimize User Acquisition for Mobile Games ?

The user acquisition process for mobile games is a holistic process involving many actors that can be optimized at various stages.

Lorenzo Viscanti

July 31, 2020

How to Calculate Cost Per Install

Many of the advertisers we are working with use some very advanced techniques to calculate and predict Return per Install. Since the monetization funnel takes time after the install, some prediction model is needed to measure the value brought in via an user acquisition channel.

Lorenzo Viscanti

July 31, 2020

Mobile Game App Promotion: Best Strategies in 2023

Mobile user acquisition (UA) is the process of acquiring new users for a mobile app or game through various marketing channels, such as paid advertising, social media, app store optimization, influencer marketing, and more. The ultimate goal of UA is to drive app installs and user engagement, which can lead to increased revenue and profitability for the app or game developer.

Lorenzo Viscanti

July 31, 2020

Cost per Install Rates 2023. How to Optimize Your Mobile User Acquisition Strategy

Cost per install (CPI) is a digital marketing metric that measures the cost of acquiring a new mobile app user. Specifically, CPI is the amount of money spent on advertising or marketing activities to get a user to download and install a mobile app on their device.

Lorenzo Viscanti

July 31, 2020

Pay Per Install

Pay per install (PPI) campaigns are a popular method for promoting apps, particularly in the gaming industry. These campaigns involve paying a publisher a fixed amount for each installation of an app that is attributed to their promotion.

Lorenzo Viscanti

July 31, 2020

Mobile App Marketing Best Practices

Mobile app marketing has become an essential part of any business' digital marketing strategy. In this article we will focus on best practices for app campaigns measurement.

Lorenzo Viscanti

July 31, 2020

Pay per Install

Pay per install campaigns have become a popular method since a few years for app developers to drive growth and gain new users for their mobile apps. These campaigns work by making users install an app as a result of showing ads. The app developer pays a set amount for each successful installation, hence the name "pay per install."

Lorenzo Viscanti

July 31, 2020

Contextual Targeting For App Marketing

Contextual targeting is having a comeback to the world of online advertising. Online adv was dominated by behavioral targeting, but everything is changing.

Lorenzo Viscanti

July 31, 2020

Definition of Contextual Targeting for App Marketing

With iOs14.5 Apple reduced the ability to track the behavior of users, thus limiting the creation of audiences, useful for optimizing advertising campaigns. This is called behavioral targeting and it is used to create powerful audiences that are used for optimizing the advertising activities.

Lorenzo Viscanti

July 31, 2020

App User Acquisition: All The Benefits Of A CPI App Campaign

User acquisition (UA) is the process of acquiring new users through various marketing activities. The main forms of user acquisition are organic, non-organic (or paid) and app store optimization (ASO).

Lorenzo Viscanti

July 31, 2020

App Marketing Strategy For 2023: 3 Successful Tips

How often have you searched for apps in the Google or Apple store and decided to download one app rather than another? Well, all these activities are strictly connected with the Mobile App Marketing strategy, which describes all the marketing campaigns specifically designed for acquiring app users and increasing revenue.

Lorenzo Viscanti

July 31, 2020

How Does App User Acquisition Work? The Best Strategies To Acquire Users For Your App

User acquisition, shortened to UA, is the process of acquiring new users for a mobile app and it is intended to generate installs through marketing activities. In the field of mobile apps, User Acquisition is the action used to drive new users to an app and this process can be achieved with the help of various marketing activities.

Lorenzo Viscanti

July 31, 2020

How To Successfully Grow Your Mobile App Subscription Business In 2023

Recently, Apple has been pushing a lot of app developers to rely more and more on in-app purchases, especially subscriptions. Advertising works up to a certain point, especially for smaller apps, while in-app purchases have proven to be an effective way to generate revenues and pay the development costs.

Lorenzo Viscanti

July 31, 2020

Why Mobile Banners Are Still Important For App Install Campaigns

We know very well when running app install campaigns creatives are crucial to the campaign performance. There are many available ad formats for app install campaigns, videos and playable ads are among the most used. But there is another format, the oldest format for online advertising that is bringing good results.

Lorenzo Viscanti

July 31, 2020

Mobile User Acquisition

Mobile User Acquisition (UA) is usually done by marketers through a combination of organic activities, branding activities and paid marketing. The target of mobile user acquisition is to generate new installs for mobile apps at a cost that is less than the Lifetime Value (LTV) generated by the same users.

Lorenzo Viscanti

July 31, 2020

How To Gain LTV Users : Key Takeaways From Our Mobile Games Success Stories

Driving up your high-quality users and focusing on mobile game user retention strategies is the best way to increase your ltv users. To look at this we decided what better way than to take a deep dive into some of our success stories with some mobile games apps

Lorenzo Viscanti

July 31, 2020

Why is Cost Per Install less risky for advertisers? And how does CPI change per country? Discover now

CPI (cost per install) is one of the most widely used mobile app marketing measures and most common payout model for app install campaigns. And rightfully so. You could have the best app on the market, but if you are not using CPI to grow your user base effectively, your app won't be long lasting.

Lorenzo Viscanti

July 31, 2020

Training data: the milestone of machine learning

Training data quality is one of those things that, if done right, guarantees success for any ml project. Here is why. Machine learning is a type of AI that teaches machines how to learn, interpret and predict results based on a set of data. As the world — and internet — have grown exponentially in the past few years, machine learning processes have become common for organizations of all kinds.

Lorenzo Viscanti

July 31, 2020

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