All Articles By Roberto Tranquilli

Sociaaal increased new high-quality users by 3X with Mapendo's CTV and programmatic UA campaigns

Sociaaal apps like Litstick and Celebs both had a very large user base in the US. Therefore, they partnered with Mapendo to discover new sustainable ways to acquire and engage high-LTV audiences.

Roberto Tranquilli

February 8, 2022

Lightricks boosted new subscribers worldwide by leveraging Mapendo’s global inventory

Mapendo launched CPA campaigns to promote Facetune, targeting iOS users in the US and aiming at converting them into new paying subscribers. During the initial phase, multiple creatives were tested, mainly videos and banners.

Roberto Tranquilli

February 8, 2022

How Brain Craft scaled its subscribers in the US with Mapendo’s CTV performance-based campaigns

Brain Craft partnered with Mapendo to run UA campaigns for 2 of their apps, GIF Maker and No Crop. They were looking for user acquisition platforms to reach new valuable audiences, meeting their post-install KPIs and generating a positive ROI.

Roberto Tranquilli

February 8, 2022

Mobile App Marketing: The Complete Guide To Scale Your App Campaigns

In this guide, we’ll take a deep dive into mobile app marketing campaigns, providing you with the best tips throughout every step of the campaign, from planning to launch and optimization. App marketing campaigns allow advertisers to acquire new users for their apps, potentially increasing also their ROAS and revenue.

Roberto Tranquilli

February 8, 2022

Holiday season for shopping apps in 2024: latest trends and benchmarks

Holiday season represents one of the most profitable times of the year for shopping apps. In this article we will explore the latest trends about shopping apps ahead of the holiday season and its impact on user acquisition activities, as shown by a success story from the past.

Roberto Tranquilli

February 8, 2022

Mapendo multi-page ads efficiently grew Once subscribers 4X

We’re delighted to share our latest user acquisition case study, chronicling our successful partnership with Social Discovery Group (SDG). Mapendo multi-page ads helped Once grow their subscribers 4X.

Roberto Tranquilli

February 8, 2022

4 Mobile User Acquisition Strategies to Boost Your App's Growth

User acquisition is a crucial aspect of app growth. Without a solid user acquisition strategy, your app may remain unnoticed in the sea of apps available in the app stores.

Roberto Tranquilli

February 8, 2022

The Ultimate Guide to Mobile Game Ads in 2024

Mobile game ads serve as a means to achieve both goals, by offering users free access to games while generating revenue through ad placements. To ensure that mobile game ads are effective, developers must consider the preferences and behavior of their target audience.

Roberto Tranquilli

February 8, 2022

SuperBowl LVIII: Best Sport Betting Apps for 2024

Approaching Sunday, we’ll provide you with a list of the most popular sport betting apps in 2024, where you’ll have the chance to make your predictions about SuperBowl LVIII and add more thrills to an already much anticipated live sport event!

Roberto Tranquilli

February 8, 2022

How to Boost User Acquisition for Mobile Games with Mapendo Dynamic Ad Units

Video and playables ads have been leading mobile creatives’ trends for months, especially when it comes to mobile game user acquisition. That’s why Mapendo focused its latest product release on combining both video and playable ads, adding end cards too.

Roberto Tranquilli

February 8, 2022

Mobile Games ROAS: How to Handle a Drop in ROAS and Scale It Again

In this article, we’ll delve more into the topic by describing how to analyze a possible drop in your mobile games’ ROAS, and outlining how we at Mapendo work in order to optimize user acquisition towards ROAS.

Roberto Tranquilli

February 8, 2022

First Outstanding Results of Mapendo New Dynamic Ad Units

As promised last week, we’re back sharing the first promising results of our latest product, Mapendo’s ad technology for video and playable ads. Indeed, similarly to what we do with dynamic banners, we’ve revamped our technology, now able to dynamically optimize also videos and playables towards ROI.

Roberto Tranquilli

February 8, 2022

Mapendo Launches New Dynamic Banner Technology

In the last few months, we’ve started testing with app developers our latest feature for user acquisition campaigns: dynamic banner technology. In this article we’ll show the first impressive results achieved by the new app install banner ads generated by our technology, their impact on installs and, above all, ROI.

Roberto Tranquilli

February 8, 2022

IAP vs IAA: User Acquisition for Mobile Games

Before launching app install campaigns with new user acquisition partners, mobile game developers always set their KPIs in terms of profitability. Indeed, ROI has become the most important topic about user acquisition for mobile games.

Roberto Tranquilli

February 8, 2022

Grow Your Mobile Game With a DSP: What Does It Take ?

Mobile DSPs have proven a successful user acquisition tool for many mobile games in recent years. Most demand side platform companies help mobile apps grow providing them with sophisticated targeting capabilities, A.I.- powered optimization and automation.

Roberto Tranquilli

February 8, 2022

Boost ROI for Mobile Games: Top 3 Metrics to Look at

ROI seems to be the holy grail for mobile games’ developers, when talking about user acquisition. Don’t get me wrong, acquiring huge volumes of new users is still the ultimate goal, as long as such users generate revenue and bring value to the business.

Roberto Tranquilli

February 8, 2022

How to Increase ROI for Mobile Games

Here at Mapendo we work with many mobile game developers, who ask us to bring in big volumes of new users, while constantly aiming at their ROI target. Since it’s not an easy feat, cooperation with game developers is essential to the success of user acquisition campaigns.

Roberto Tranquilli

February 8, 2022

User Acquisition for Gaming and Non Gaming Apps: CPI vs CPA

In app install campaigns, app developers partner with sources like ad networks, DSPs and affiliate networks to acquire new users for their apps by showing them ads. Advertisers pay their UA partners through 2 different pricing models: CPI and CPA.

Roberto Tranquilli

February 8, 2022

Mobile App Marketing 2023: Best Practices

App marketing has always been about getting new users and scaling volumes as much as possible, at least until a few months ago. However, with advertising budgets now tightening, ROI and profitability have become the main focus of mobile app marketing campaigns. Therefore, we’ve put together a list of best practices to make your app promotion efforts ROI-positive and acquire new users profitably.

Roberto Tranquilli

February 8, 2022

How to Promote Your App Profitably: 5 Effective Strategies for App Promotion

App promotion, a.k.a. app marketing or mobile advertising, refers to all marketing activities aimed at increasing the reach of mobile apps. Thus, app promotion is essential for advertisers who want to have their app in as many smartphones as possible.

Roberto Tranquilli

February 8, 2022

Advertising Mobile Games: the Ultimate Guide to Cost per Install

Moving towards the second half of 2023, mobile games still claim the crown as most downloaded app category. More than 90B new games downloaded, $110B spent by consumers on mobile games and a $336B ad spend on mobile games are just a few of the astonishing numbers cited by data.ai in their latest report about mobile games.

Roberto Tranquilli

February 8, 2022

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.

Roberto Tranquilli

February 8, 2022

Mobile User Acquisition Platforms: How to Scale Your App User Base

Mobile user acquisition platforms are essential for mobile app developers who want to grow their user base and increase revenue. Even though 2023 is bringing concerns for the general economic landscape, app developers can’t do without mobile ad platforms in order to survive the fierce competition in the mobile ecosystem.

Roberto Tranquilli

February 8, 2022

How to Increase App Installs While Lowering Your CPI

When looking to increase app installs through user acquisition campaigns, CPI is often the main pricing model employed in such campaigns, and it can be fixed or variable depending on the negotiation between advertisers and app marketers.

Roberto Tranquilli

February 8, 2022

What Does It Take to Develop a Successful App Marketing Campaign ? 7 Tips to Grow Your App

Developing and executing a successful app marketing campaign is crucial for ensuring that your app reaches its intended audience and gains traction in a highly competitive app marketplace. However, achieving success in app marketing requires careful planning, strategic execution, and continuous optimization.

Roberto Tranquilli

February 8, 2022

Mobile User Acquisition Report 2023: Best Strategies to Grow Your App

In 2023, mobile user acquisition is expected to be a crucial component of any successful mobile marketing strategy. The mobile industry has seen exponential growth over the past few years, and the trend is expected to continue in the coming years. As a result, mobile user acquisition has become more competitive, and companies will need to be more innovative in their approach to stay ahead of the curve.

Roberto Tranquilli

February 8, 2022

Get the Latest Mobile User Acquisition Report for 2023

App Marketing industry registered an impressive growth in the past year, with mobile ad spend 14% higher than 2021. $336B were spent in mobile advertising, confirming its crucial role in mobile user acquisition strategies. As a result, new app downloads grew too, surpassing 250 billion and following the positive trends of the previous years.

Roberto Tranquilli

February 8, 2022

Mobile App Marketing Channels: How To Grow Your App

App marketing means promoting your mobile app in order to grow your user base and your business too, by getting users to engage with the app and to generate revenues, either through ads or in-app purchases.

Roberto Tranquilli

February 8, 2022

Hyper-casual Racing Game Gains 138% ROI With Mapendo’s ML-Powered Creative Optimization

Our client is a hyper-fast mobile game publisher, which also helps game developers to create new mobile games and climb the ranks in the app store. We agreed on running app install campaigns for a racing mobile game, which ranks among the top 100 apps in the category.

Roberto Tranquilli

February 8, 2022

The Definitive Guide To Mobile App KPIs 2023

Tracking and analyzing the correct mobile app KPIs also allow advertisers to optimize their user acquisition efforts, allocating their budget only on the most profitable sources and leveraging high-quality users in order to increase ROI since day 1.

Roberto Tranquilli

February 8, 2022

Examples Of Mobile App KPIs For User Acquisition

Mobile apps generate a huge amount of data based on users’ in-app activity, from sessions and registrations to purchases and ads views. App developers are able to track and monitor all these post-install events by integrating with Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust and Singular.

Roberto Tranquilli

February 8, 2022

American Shopping App Jumps 3X In Registrations With Mapendo's CPA App Campaigns

The advertiser asked Mapendo to run a CPA app campaign, paying for users who registered and created an account after having downloaded and installed the app.

Roberto Tranquilli

February 8, 2022

CPI App Campaign Optimization: The Definitive Guide

What is a CPI campaign? Cost per install, also known as CPI, is a predetermined pricing model used in app install campaigns for which every advertiser agrees to pay to the publisher every time a user installs their app.

Roberto Tranquilli

February 8, 2022

Cost Per Install: Mapendo's Optimization Algorithms To Reduce CPI By 40% For This Ride-Hailing App

A major global mobility company turned to Mapendo in order to intensify their mobile user acquisition efforts.

Roberto Tranquilli

February 8, 2022

Sport App Growth: Get Ready For Thanksgiving And The Festive Season With These 3 App Marketing Strategies

Thanksgiving day provides a great opportunity for some app developers to give a boost to their mobile user acquisition efforts. Betting and fantasy sports apps benefit from Thanksgiving day multiple NFL games, acquiring new users and having the existing ones generating in-app purchases and revenues.

Roberto Tranquilli

February 8, 2022

User Acquisition Strategy For Apps: Grow Your User Base With Cost Per Install Campaigns

In this guide we’ll describe what it takes in order to design an effective mobile user acquisition strategy, providing suggestions based on our experience with app advertisers from mobile games, shopping and fintech categories.

Roberto Tranquilli

February 8, 2022

Contextual Optimization For App Install Campaigns In The Post Audiences Era

Since Apple introduced ATT (App Tracking Transparency) and SKAdNetwork with iOS 14.5, back in March 2021, the app marketing ecosystem has been changing dramatically. One consequence we want to discuss and highlight in this article is the absence of lookalike audiences for app install campaign optimization.

Roberto Tranquilli

February 8, 2022

3 App Marketing Strategies From Growth Experts

In this day and age, mobile app marketers are charged with the difficult task of finding the unbeatable combination of marketing activities to grow their app. We want to provide our help by exploring 3 app marketing strategies which have proven decisive for successful paid user acquisition campaigns we have run in the past quarter.

Roberto Tranquilli

February 8, 2022

Mobile App KPIs: A Guide For App Marketers

In this article we will provide a guide for app marketers to the most important mobile app performance KPIs to monitor in order to successfully achieve app growth. We’ve chosen these metrics based on our experience with advertisers from different app verticals such as fintech, shopping, subscription and mobile games. Indeed, please note that advertisers from different verticals may not give the same weight to a specific KPI.

Roberto Tranquilli

February 8, 2022

App Install Ads: Everything You Need To Know

App Install Ads are advertisements which include deferred deep links, bringing users who click on the ads directly to the app store, Google Play or App Store. When users download the promoted apps and open them for the first time the ads have generated a successful conversion.

Roberto Tranquilli

February 8, 2022

Mobile App Promotion: 7 Tips To Successfully Grow Your App In 2022

Mobile App promotion refers to all of the app marketing activities, both organic and paid, designed to bring users to your app and to face the fierce competition in the mobile app industry. There are plenty of app marketing strategies to promote your app and grow your user base.

Roberto Tranquilli

February 8, 2022

User Acquisition For Subscription Apps: Why Mobile Games Are No Longer Kings

This is the first time mobile games don’t claim the top spot in terms of consumer spending, and it has a natural impact on mobile user acquisition too. Ad spend from subscription apps, which was already growing during and after the pandemic, is now expected to see a dramatic boost.

Roberto Tranquilli

February 8, 2022

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Roberto Tranquilli

February 8, 2022

App Install Ads

App Install Ads are advertisements which contain deferred deep links, that bring users who click on the ads directly to the app store, Google Play or App Store depending on the operating system.

Roberto Tranquilli

February 8, 2022

Exclusive Insight Into The Best Creative Metrics To Perfect Your App Install Campaign

Creatives are important when setting up an app install campaign and can genuinely make a difference if you want to succeed. However, having outstanding and successful creatives alone won't take you over the finish line, you need to optimize your creatives and overall app install campaigns to draw in those high ltv users.

Roberto Tranquilli

February 8, 2022

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.

Roberto Tranquilli

February 8, 2022

The Beauty Of The Game: How Live Sport Events Help Boost App Marketing Efforts For Fantasy Sport Apps

We at Mapendo wanted to look at and analyze data in order to understand the impact of big live sport events on algorithms and app user acquisition campaigns. By doing so we will demonstrate how live events such as NBA games have a direct impact on mobile user acquisition for fantasy sports apps.

Roberto Tranquilli

February 8, 2022

Mapendo Exceeds D7 ROI For Leading Bingo App By 138 %

Mapendo worked with a Chinese-based mobile games developer to promote one of their free mobile apps. The app is a skill-based bingo game where users can play multiple competitive game models and buy power-ups in order to win real money.

Roberto Tranquilli

February 8, 2022

Ad Exchange

In the anatomy of an app install campaign, and especially in programmatic advertising and real-time bidding, Ad Exchanges play a key role between publishers and advertisers.

Roberto Tranquilli

February 8, 2022

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