All Articles By Roberto Tranquilli

User Acquisition Strategy For Apps: Grow Your User Base With Cost Per Install Campaigns

In this guide we’ll describe what it takes in order to design an effective mobile user acquisition strategy, providing suggestions based on our experience with app advertisers from mobile games, shopping and fintech categories.

Roberto Tranquilli

February 8, 2022

Contextual Optimization For App Install Campaigns In The Post Audiences Era

Since Apple introduced ATT (App Tracking Transparency) and SKAdNetwork with iOS 14.5, back in March 2021, the app marketing ecosystem has been changing dramatically. One consequence we want to discuss and highlight in this article is the absence of lookalike audiences for app install campaign optimization.

Roberto Tranquilli

February 8, 2022

3 App Marketing Strategies From Growth Experts

In this day and age, mobile app marketers are charged with the difficult task of finding the unbeatable combination of marketing activities to grow their app. We want to provide our help by exploring 3 app marketing strategies which have proven decisive for successful paid user acquisition campaigns we have run in the past quarter.

Roberto Tranquilli

February 8, 2022

Mobile App KPIs: A Guide For App Marketers

In this article we will provide a guide for app marketers to the most important mobile app performance KPIs to monitor in order to successfully achieve app growth. We’ve chosen these metrics based on our experience with advertisers from different app verticals such as fintech, shopping, subscription and mobile games. Indeed, please note that advertisers from different verticals may not give the same weight to a specific KPI.

Roberto Tranquilli

February 8, 2022

App Install Ads: Everything You Need To Know

App Install Ads are advertisements which include deferred deep links, bringing users who click on the ads directly to the app store, Google Play or App Store. When users download the promoted apps and open them for the first time the ads have generated a successful conversion.

Roberto Tranquilli

February 8, 2022

Mobile App Promotion: 7 Tips To Successfully Grow Your App In 2022

Mobile App promotion refers to all of the app marketing activities, both organic and paid, designed to bring users to your app and to face the fierce competition in the mobile app industry. There are plenty of app marketing strategies to promote your app and grow your user base.

Roberto Tranquilli

February 8, 2022

User Acquisition For Subscription Apps: Why Mobile Games Are No Longer Kings

This is the first time mobile games don’t claim the top spot in terms of consumer spending, and it has a natural impact on mobile user acquisition too. Ad spend from subscription apps, which was already growing during and after the pandemic, is now expected to see a dramatic boost.

Roberto Tranquilli

February 8, 2022

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Roberto Tranquilli

February 8, 2022

App Install Ads

App Install Ads are advertisements which contain deferred deep links, that bring users who click on the ads directly to the app store, Google Play or App Store depending on the operating system.

Roberto Tranquilli

February 8, 2022

Exclusive Insight Into The Best Creative Metrics To Perfect Your App Install Campaign

Creatives are important when setting up an app install campaign and can genuinely make a difference if you want to succeed. However, having outstanding and successful creatives alone won't take you over the finish line, you need to optimize your creatives and overall app install campaigns to draw in those high ltv users.

Roberto Tranquilli

February 8, 2022

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.

Roberto Tranquilli

February 8, 2022

The Beauty Of The Game: How Live Sport Events Help Boost App Marketing Efforts For Fantasy Sport Apps

We at Mapendo wanted to look at and analyze data in order to understand the impact of big live sport events on algorithms and app user acquisition campaigns. By doing so we will demonstrate how live events such as NBA games have a direct impact on mobile user acquisition for fantasy sports apps.

Roberto Tranquilli

February 8, 2022

Mapendo Exceeds D7 ROI For Leading Bingo App By 138 %

Mapendo worked with a Chinese-based mobile games developer to promote one of their free mobile apps. The app is a skill-based bingo game where users can play multiple competitive game models and buy power-ups in order to win real money.

Roberto Tranquilli

February 8, 2022

Ad Exchange

In the anatomy of an app install campaign, and especially in programmatic advertising and real-time bidding, Ad Exchanges play a key role between publishers and advertisers.

Roberto Tranquilli

February 8, 2022

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