Roberto Tranquilli

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms. 

Roberto Tranquilli

February 8, 2022

Mapendo Exceeds D7 ROI For Leading Bingo App By 138 %

Mapendo worked with a Chinese-based mobile games developer to promote one of their free mobile apps. The app is a skill-based bingo game where users can play multiple competitive game models and buy power-ups in order to win real money.

Roberto Tranquilli

February 8, 2022

Ad Exchange

In the anatomy of an app install campaign, and especially in programmatic advertising and real-time bidding, Ad Exchanges play a key role between publishers and advertisers.

Roberto Tranquilli

February 8, 2022

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