Mapendo Team

The Best Mobile App Marketing Strategies That Will Drive Growth In 2022

It is beyond dispute that, nowadays, it is becoming more and more difficult to stand out among all the apps available on Google and Apple app stores, and the key to dominating the world of Mobile App Marketing is building up a successful optimized strategy.

Mapendo Team

March 23, 2022

How A Clicker Game Increased ROI By 2x Switching To Video Creatives For App Install Campaign

Mapendo has been working with a well known idle game aiming at generating new downloads and new players. We’ve been starting running the campaign with banners, generating new installs at a very cost-efficient rate.

Mapendo Team

March 23, 2022

What's New for Mobile App Marketing 2023

In this article we will dissect the latest trends in the mobile app marketing world, to help you get your mobile app marketing plans ready for 2023. By keeping up with trends, you'll constantly be learning new ways to be efficient and optimize your mobile app marketing strategies. Read on as we unravel the top 5 trends predicted for 2023.

Mapendo Team

March 23, 2022

App Growth: The Ultimate Guide To Help You Reach Your App’s Fullest Potential

The marketing techniques for growing an app's user base and attracting high-LTV users who will ultimately bring in more money than they were paid for are all included in mobile app growth. By enhancing your mobile app growth strategy, you can make sure that your app remains relevant today and beyond.

Mapendo Team

March 23, 2022

Choosing The Best Ad Networks And DSPs For Your Paid User Acquisition Campaigns

It pays to spend some time learning about the programmatic advertising process if you want to get the most out of ad performance, particularly learning the distinction between a Demand Side Platform (DSP) and an Ad Network. There are many phrases to understand if you're a publisher new to the online advertising world.

Mapendo Team

March 23, 2022

Prepare Your Mobile User Acquisition Strategy For 2023

Have you developed the perfect app and are now trying to acquire new users? Are you struggling to attract and retain new users long term? Look no further as we delve into the do’s and don'ts to help get your app over the hurdle and on the path to a strong user acquisition.

Mapendo Team

March 23, 2022

3 Reasons Why Mobile App Marketing Is Key To Growing Your User Base

Our grasp of mobile app marketing in 2022 has been significantly improved by the inevitable growth in mobile app usage. Advertisers now implement app install campaigns to target high LTV users through highly targeted ads, as well as applying creative app marketing tactics to connect and engage with potential users.

Mapendo Team

March 23, 2022

How To Measure Marketing ROI For Your App Install Campaigns

In app install campaigns it is essential to keep an eye on your efforts and spending in order to see if your campaigns are successful and if your users are high-quality users. This is particularly true for your app marketing efforts. App Marketing can be expensive, and if not properly executed can earn the reputation of that of a cost center rather than a profit-driver.

Mapendo Team

March 23, 2022

Cost Per Install (CPI)

Cost per install (CPI) is one of the main metrics used in Mobile User Acquisition. It is defined as the (equivalent) cost needed to generate an app install. The target of Mobile User Acquisition is to increase the number of active users for mobile apps.

Mapendo Team

March 23, 2022

Everything You Need To Know About Performance Marketing For Apps 2023

Unlike traditional campaigns in which advertisers pay for impressions, with performance marketing you only pay for what is guaranteed. This strategy ensures that advertisers will only pay for conversion events that accomplish particular objectives.

Mapendo Team

March 23, 2022

Growth Marketing Strategies To Boost App Install Campaigns In 2023

In an increasingly fragmented mobile ecosystem, achieving app growth to increase user LTV, revenue, and ROAS can seem like a daunting task. However, there are key growth marketing strategies out there that will help crush your app growth KPIs. Let’s start with defining what growth marketing is and what it means for your app install campaigns:

Mapendo Team

March 23, 2022

Level Up Your Shopping App’s Advertising For Upcoming Shopping Season

Consumers are filling out their lists of supplies, electronics, and first-day outfits as the back-to-school buying season approaches. This is just one of the endless shopping frenzies that is partial to the projection of shopping apps having reached a multimillion status.

Mapendo Team

March 23, 2022

Creative Optimization For User Acquisition 2023 And Beyond

Effective creatives are used in successful app install campaigns as a way to draw users in and increase conversions. In fact, one of the most important factors for campaign optimisation and driving up your user acquisition is to have a good creative.

Mapendo Team

March 23, 2022

CPI Campaigns: Why Should I Be Running It To Grow My App?

It is very probable that you have heard about CPI campaigns if you are an app developer seeking to increase the number of users for your app. What is it, then, and how does it benefit you? This guide will help you in comprehending the specifics of the CPI payment model

Mapendo Team

March 23, 2022

Mobile App Marketing Predictions For 2023 That Will Make Or Break Your App

Another year presents another opportunity for growth in mobile app marketing. Lets see what 2023 has in store for your mobile app marketing and app install campaigns.

Mapendo Team

March 23, 2022

Your Definitive Guide To Mobile Programmatic Advertising 2022

In the context of mobile app marketing, programmatic refers to programmatic advertising or programmatic media buying. It is becoming increasingly popular among advertisers, who are poised to spend 70% of their paid user acquisition budget on programmatic channels.

Mapendo Team

March 23, 2022

Mobile Advertising: Top Tips For A Successful App Install Campaign 2022

Mobile advertising will continue to be a crucial component of all marketing initiatives in 2022 and beyond. Mobile advertising offers advertisers a direct route to smartphone users in the target market.

Mapendo Team

March 23, 2022

App Install Campaign

The first goal with any app is to encourage people to download and use it right? The way to achieve this is through an app install campaign, i.e tailoring your strategy to get users to download your app.

Mapendo Team

March 23, 2022

Get In The Game: Affiliate Marketing For Apps 2022

In the realm of mobile apps, affiliate marketing, which pays affiliates for promoting a company's goods and services, is one of the most effective advertising strategies. Affiliates are delighted to cooperate since they can profit from the business's use of this sort of marketing to increase clicks and app downloads.

Mapendo Team

March 23, 2022

What Is Mobile User Acquisition? Everything To Know 2022

So, how can you attract users by standing out among the millions of other apps? Especially when the typical smartphone user only downloads two app each month and over half don't download any at all? The answer lies with mobile user acquisition.

Mapendo Team

March 23, 2022

App Advertising: Benefits and Challenges

App advertising is an essential aspect for advertisers in order to grow their apps and acquire new users. App advertising is a broad term, so we are here to break it down. App advertising can be deployed in addition to organic user acquisition strategies such as app store optimization, aka increasing an app or game’s visibility in an app store.

Mapendo Team

March 23, 2022

User Acquisition For Shopping Apps: Breaking Down Statistics By Genre

Read on as we analyze key points in the shopping app world, from genres and downloads, to ad engagements and user lifestyle. Looking at these elements will allow us to identify key trends and tricks that you can apply to your own user acquisition strategy to bring ultimate success to your shopping app.

Mapendo Team

March 23, 2022

Mobile App Growth: The Top 5 Must Know Strategies

Your mobile app growth journey begins as soon as your app hits the store. But your app growth strategy needs to be planned long before this. There are a lot of different mobile apps in the market, including yours, meaning that even if your idea for a mobile app is original, success depends on a sound app growth strategy.

Mapendo Team

March 23, 2022

Mobile App Marketing: A Comprehensive Guide To Grow Your App In 2022

Mobile app marketing includes marketing campaigns specifically designed for app users, aimed at acquiring them, improving their engagement, retaining them and monetizing. By developing an overall and coherent app marketing strategy, advertisers and app developers can grow their user base and eventually generate revenues from their users. 

Mapendo Team

March 23, 2022

User Acquisition For Fintech Apps: A Deeper Look

Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser’s Mobile user acquisition strategy’s desires. And it doesn't look like the adoption rate of fintech apps will slow down anytime soon, with new downloads expected to reach almost 3 billions in 2023, thanks to a global ad spend above $4 billions.

Mapendo Team

March 23, 2022

User Acquisition For Mobile Games: Breaking Down By Genre

Mobile devices are being used to play mobile games anywhere at any time, making them much more practical than traditional console gaming. With this, something to consider for mobile user acquisition is that the demographics of mobile gamers have also been evolving and changing.

Mapendo Team

March 23, 2022

6 App Marketing KPIs To Optimise Your Mobile User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile user acquisition strategy is working. The following are the most important KPIs to incorporate as part of your app user acquisition strategy.

Mapendo Team

March 23, 2022

Deterministic Attribution: What You Need To Know To Drive Mobile User Acquisition Post iOS 14

It has been nothing short of a disruptive year for advertisers, with many drastic changes to the mobile app advertising landscape. From iOS 14 implications on mobile attribution, to technological advances that followed, read on as we explore it all, and what it means for deterministic attribution as we know it.

Mapendo Team

March 23, 2022

Mobile App Growth

Mobile app growth is what app developers and advertisers need in order to face the cut-throat competition and grow their app user base while generating revenues too. It includes both organic and paid efforts to boost the number of users, increase the retention rate and generate in-app revenues by targeting and acquiring high-LTV users. 

Mapendo Team

March 23, 2022

Mobile User Acquisition: Learn How To Apply The Best App Promotion Strategies

As mobile apps become an increasingly more integral part of many peoples’ day-to-day lives, more apps are coming to the market than ever before. It's no longer enough to rely on organic acquisition channels, meaning that you need to apply the following app promotion strategies to acquire your users:

Mapendo Team

March 23, 2022

Top 4 KPIs For A Successful Shopping App User Acquisition Strategy

To manage user acquisition for your shopping app, a number of indicators must be measured and tracked. We have put together the following list of our favorite 4 most important shopping app metrics to follow

Mapendo Team

March 23, 2022

Mobile DSP: The Most Important Steps When Choosing A Demand Side Platform

Understanding exactly what a DSP (demand side platform) is is imperative in any mobile user acquisition strategy. But what about knowing how to choose the right DSP for you? Now is the time to delve into exactly that question, looking at the steps you need to take when choosing the right mobile DSP for your business.

Mapendo Team

March 23, 2022

Mobile Gaming: The Top KPIs To Track User Acquisition For Mobile Games

There are a variety of metrics that must be measured and tracked in order to manage your app’s user acquisition for mobile gaming. Each value provides information on how well your mobile game is performing in a certain area, whether that be monetization, infrastructure, or user experience, to name a few. Read on as we delve into the most important KPIs for mobile gaming

Mapendo Team

March 23, 2022

6 KPIs To Measure The Performance Of Your Fintech App’s User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile app is working and how well you are applying your app user acquisition strategy. In the article we are going to take a closer look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app.

Mapendo Team

March 23, 2022

How Do Demand Side Platforms Help Advertisers Buy Ad Space More Efficiently?

Advertisers benefit greatly from using mobile DSP (demand side platforms) to execute their app install campaigns. Follow as we explore the five main benefits of using a mobile DSP

Mapendo Team

March 23, 2022

Ad Network

An ad network is a bridge between publishers and advertisers, a platform that manages the exchange of ad inventory between publishers and advertisers in an app install campaign. An ad network collects ad inventory from publishers to find the right match with the advertisers’ needs.

Mapendo Team

March 23, 2022

DSP, SSP, AD Exchange And More: Who Are The Key Players In Mobile Programmatic

n mobile programmatic, a DSP is a facilitator of the relationship between advertisers and publishers. Before the introduction of DSP, ads in the digital world were sold and bought by ad buyers through manual negotiations, while DSPs allow automation of this process.

Mapendo Team

March 23, 2022

Retention Rate

Retention rate can be defined as the percentage of users who continue to use a given app for a pre-set period after having installed it. The retention rate can be calculated by dividing the number of users active on a certain day after the app install by the total number of users who have installed the app in the time period considered.

Mapendo Team

March 23, 2022

Device ID

The device ID is a unique and anonymized identifier associated with a mobile device – smartphones, tablets, or any other kind of device. The device ID is made up of numbers and letters and it does not contain any personal information related to the user, such as name, address, email, etc.

Mapendo Team

March 23, 2022

Web Attribution

Web attribution can be defined as the process of identifying and attributing the steps of a consumer journey across the web – on a desktop or mobile browser – leading to a conversion. Web attribution works together with mobile attribution, allowing advertisers and marketers to understand the overall journey leading users to conversions.

Mapendo Team

March 23, 2022

What Are Mobile DSPs And Why You Should Opt For A Fully Managed DSP To Optimize Your App Install Campaign

Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are the two parties involved in mobile programmatic, that is the technology allowing the automated buying and selling of ad inventory. We will now describe the main features of DSPs and SSPs, the mechanism behind the process of mobile programmatic, as well as the key benefits of running your app install campaign with a mobile DSP.

Mapendo Team

March 23, 2022

Boost LTV (Life-Time Value) For Mobile Games

LTV stands for Lifetime Value, and is a way of calculating the value of a new user. The LTV is how much that user is predicted to be worth to your app, over their whole relationship with your app. Read on as we delve into how to boost your LTV for your mobile games

Mapendo Team

March 23, 2022

The Best Ad Creatives For Your Mobile Games User Acquisition Strategy

Mobile is now the primary driver of growth for digital games consumption, increasingly becoming the world's preferred form of gaming, and central to a robust cross-platform experience. In this post we will explore the most popular creative ads for mobile games, and have a look at user’s sentiment towards each of them. The key is engaging with something your users enjoy.

Mapendo Team

March 23, 2022

Mobile User Acquisition: The Best Strategies To Grow Your App

In the mobile marketing world, app install campaigns play a crucial role in the user acquisition strategy of every app developer. The app industry is growing faster and faster as shown by this data reported by Business Of Apps: in 2020 there were more than 140 billion app downloads.

Mapendo Team

March 23, 2022

How To Leverage Programmatic Advertising For Your App Install Campaigns

Acquiring a large user base for a newly launched app is not easy, let alone gaining high-quality users. We will now see what is meant by high-quality users in the world of mobile apps, as well as how programmatic advertising can be a key strategy to identify and acquire them.

Mapendo Team

March 23, 2022

How To Pick A Demand Side Platform (DSP) Best Suitable For Your App Install Campaigns

With so many new mobile DSPs launching in the last 5 years, you might be wondering how agencies, marketers, and advertisers decide which one to use. Well, the following are some of the crucial elements that you should consider when selecting a mobile DSP for your app install campaign.

Mapendo Team

March 23, 2022

ROAS VS CAC: What Is The Best Metric For Your App Install Campaign?

Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when running app install campaigns, with each being a great performance metric in its own right.

Mapendo Team

March 23, 2022

4 Ways Mobile DSP Takes The Stress Out Of Mobile User Acquisition (And How To Run Successful Programmatic App Campaigns)

Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and why they are so important in digital advertising for your mobile user acquisition.

Mapendo Team

March 23, 2022

Organic vs Paid User Acquisition: Choose The Best Strategy To Grow Your App

App installs and all consequent actions related to this can occur in several ways, but we will now discover the main benefits of developing a well-structured paid user acquisition (UA) strategy which includes app install campaigns.

Mapendo Team

March 23, 2022

Mobile User Acquisition In A Post-IDFA World: Everything You Need To Know

In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better than your competitors, and powerful enough to thrive in this dynamic market.

Mapendo Team

March 23, 2022

1 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User Acquisition)

Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for 4 days. As every year, one of the biggest announcements will be the official unveiling of the iOS update, this year the iOS16.

Mapendo Team

March 23, 2022

How To Design A Perfect Creative Strategy For Paid User Acquisition

When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps acquiring high-quality users at scale while also increasing your in-app revenues, providing a valuable addition to your organic traffic.

Mapendo Team

March 23, 2022

ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?

In this digitalized era it goes without saying that competition is fierce. With the growing trend moving towards in-app revenue as the shining beacon of success, for mobile app marketing, ROAS is taking the spotlight.

Mapendo Team

March 23, 2022

The Benefits Of Mobile Programmatic (And Why You Need It In Your App User Acquisition Strategy)

Here we are going to see what mobile programmatic is, why it is so important in any mobile app user acquisition strategy and explore the advantages you will get for your app install campaign from using mobile programmatic.

Mapendo Team

March 23, 2022

Why ROAS Is The Best Metric To Measure The Success Of Your App Install Campaign

When it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact.

Mapendo Team

March 23, 2022

The Differences Between CPI And CPA: What Is Best To Run A Successful App Install Campaign

CPI and CPA are the two main payout models in mobile marketing campaigns: they best suit different purposes — such as enlarging the app user base or specifically aiming at high-quality users — and knowing the differences between them is crucial for you to work towards a successful app install campaign.Here is everything you need to know about CPI and CPA campaigns. Let’s start off with the first model, CPI.

Mapendo Team

March 23, 2022

Italian Startups From Italy to Silicon Valley: Listen To Mapendo’s Story On Made It Podcast

During the episode, Lorenzo had the opportunity to speak about the birth of Mapendo, an Italian startup which leverages A.I. through its proprietary platform in order to promote the apps of international companies, based mostly in the United States

Mapendo Team

March 23, 2022

A Guide To View-Through Attribution: Everything You Need To Know (And Why It Will Help Your App Install Campaign)

One of the key elements to take into consideration when designing an app install campaign and working for the app campaign optimization, is the attribution model used. In the context of mobile app marketing, attribution models are the different ways in which advertisers can attribute conversions and results to an advertising campaign.

Mapendo Team

March 23, 2022

Machine Learning For Your App Install Campaign (And How It Will Improve App Campaign Optimization)

In this article, we are going to see what Artificial Intelligence and machine learning algorithms are, and why they can be extremely useful for your app install campaign and app campaign optimization.

Mapendo Team

March 23, 2022

Mobile Programmatic And Affiliate Marketing: What To Choose For Your App Install Campaign

In mobile app marketing, two of the most popular marketing channels are programmatic advertising and affiliate marketing. We will now take a look at the benefits and drawbacks of both models, and the main differences between them.

Mapendo Team

March 23, 2022

Paid User Acquisition: Why You Need It In Your UA Strategy

Optimizing the visibility and growth of your app in today’s market is far from easy. But what is the secret? A strong user acquisition strategy combining organic and paid user acquisition that will help drive users to install your app.

Mapendo Team

March 23, 2022

How To Optimize Your App Install Campaign And Grow Your App Efficiently

The key to achieve a successful app install campaign is to design an effective strategy and constantly work for the app campaign optimization after the launch. There are different steps and techniques that can help your app campaign optimization, and we will take a look at them here.

Mapendo Team

March 23, 2022

3 Paid User Acquisition Challenges (And How You Can Solve Them)

In this article, we will look at the key challenges marketers face in the realm of paid user acquisition, and identify the key UA strategies that will help to mitigate these risks.

Mapendo Team

March 23, 2022

App User Acquisition Strategy: 4 Keys To Success

A strong app user acquisition strategy is fundamental to guiding users to download and open your app. This process requires a systematic and sustainable strategy that allows your business to target users who generate post-install events and ideally have lifetime value for your app.

Mapendo Team

March 23, 2022

Top 3 User Acquisition Strategies To Optimize Your Budget

While organic UA is undoubtedly a fundamental part of any UA strategy, this article will focus on why it is vital to invest in paid user acquisition. And invest wisely at that.

Mapendo Team

March 23, 2022

Strategies For Creative Optimization: How To Make The Best Of Your Creatives And Run A Perfect App Install Campaign

When setting up an app install campaign, creatives play a big role, and they can actually make a real difference if you want to achieve success. Still, having good and effective creatives is not enough, and you may need different tools to work both on creative optimization and the overall app campaign optimization.

Mapendo Team

March 23, 2022

App Install Campaign: How It works (And Why It Is Essential For Your App User Acquisition Strategy)

A successful app user acquisition effort requires constant app campaign optimization too. In order to develop an effective app install campaign strategy, it is necessary to know how it works and its key elements

Mapendo Team

March 23, 2022

Programmatic Advertising: Best Practices For Your App Install Campaign

In this day and age, programmatic advertising has easily become the key for any app user acquisition strategy. According to IAB’s latest report about mobile app marketing, advertisers will allocate half of their entire advertising budget on programmatic advertising.

Mapendo Team

March 23, 2022

App Campaign Optimization: What You Need To Know (And How These 4 Tips Will Scale Your App Install Campaign)

The set-up and the optimization of an app install campaign are equally important when working for the creation of a successful app install campaign. Setting up the campaign means setting your goals, planning your strategy, deciding for your budget, creatives, CPI/CPA model, and so on.

Mapendo Team

March 23, 2022

App Install Campaign Creatives: A Complete Guide (And How It Will Help Your App Campaign Optimization)

When talking about app marketing, it is well known that every app install campaign, even after a carefully planned set-up and launch, needs to be optimized in order to deliver its full potential and generate not only installs, but also post-install events.

Mapendo Team

March 23, 2022

Create A Successful App Install Campaign In 4 Steps

In the world of mobile app marketing, app install campaigns are focused on user acquisition, and the key to achieve a successful app campaign is to design an effective user acquisition strategy and constantly work for the app campaign optimization after the launch.

Mapendo Team

March 23, 2022

App Install Campaigns At Scale: How To Develop An Effective App User Acquisition Strategy

Before the launch of an app install campaign, advertisers and app developers often ask their marketing partners how long it will take for them to scale the volume of installs and new users acquired. That’s the million dollar question that this post will unravel

Mapendo Team

March 23, 2022

3 Best Real Time Bidding Platforms For Your App Install Campaigns

The introduction of Programmatic advertising and Real Time Bidding Platforms in the ad tech industry has significantly changed the way ad campaigns and app install campaigns are managed and monitored.

Mapendo Team

March 23, 2022

3 Reasons To Run CPI App Campaigns

The first advantage of running CPI app campaigns is pretty obvious and it refers to the primary goal of the app install campaign. Indeed, CPI app campaigns first of all help app developers to significantly grow their app user base.

Mapendo Team

March 23, 2022

3 Reasons For Running App Install Campaigns With Programmatic Real Time Bidding

Nowadays, running app install campaigns with programmatic real time bidding is much more convenient. It is far quicker than the traditional media buying process specially in terms of optimizations, that are done by algorithms in real time, without any manual analysis nor manual integration of the source (that would require longer delays for optimizations).

Mapendo Team

March 23, 2022

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Based on the goal you want to achieve, be it to grow your app user base or to increase your in-app revenues, you can decide to run app install campaigns on a CPI (Cost-Per-Install) basis or on a CPA (Cost-Per-Action) basis

Mapendo Team

March 23, 2022

Media Buying vs Programmatic Media Buying & Real Time Bidding: What Is The Best Choice For Your App Install Campaign

In the field of app install campaigns and mobile app marketing we often hear about Media Buying, programmatic media buying and Real Time Bidding (RTB). These are terms that are often confused about, but they all mean different things.

Mapendo Team

March 23, 2022

From CPI To CPA App Campaigns: Everything You Should Know (And Why High-Quality Users Don’t Always Mean Volume)

In the mobile app marketing ecosystem there are many different strategies to help your user acquisition efforts. A lot of advertisers rely on app install campaigns they can run through Google, Facebook and programmatic partners.

Mapendo Team

March 23, 2022

How To Measure The Performance Of Your App Install Campaign: 4 Essential Metrics

Whether you are an app developer or an advertiser and you are looking for strategies to grow your app user base, you have certainly come across app install campaigns. Indeed, the goal of an app install campaign, as the name suggests, is to drive as many installs as possible and that’s not all

Mapendo Team

March 23, 2022

Real-Time Bidding Explained: What It Means and How This Form of Programmatic Buying Will Enhance Your App Install Campaign Performance

Real-time bidding (RTB) is a word that is being used more and more, but not everyone knows what it really means. It refers to the world of digital advertising and the purchase of traffic on the internet and it is:

Mapendo Team

March 23, 2022

Media Buying: Meaning and Strategies (And Why Media Buying Planning Improves Your App Install Campaign)

In the digital advertising ecosystem, media buying is the activity of wholesale buying of digital advertising placements through negotiations and arrangements in order to optimize advertising campaigns’ spending and efficiency.

Mapendo Team

March 23, 2022

CPI App Campaigns: Everything You Need To Know To Grow Your App User Base

If you are an app developer and are trying to grow your app user base, it is highly likely that you have come across the term CPI. So what is it and how does it help you ? All right, first things first we need to talk about app install campaigns.

Mapendo Team

March 23, 2022

Most Downloaded Apps Vs Most Used Apps: What’s The Real Deal (And Why Mobile Apps Are Taking Over)

When it comes to games and entertainment, consumers have moved to mobile: improved connectivity and devices have made it easier to enjoy apps and the overall user experience. In 2021, successful games such as Roblox and Genshin Impact were increasingly popular among users.

Mapendo Team

March 23, 2022

Grow Your App Through CPA App Campaigns And Increase Your ROAS With High-Quality Users

In the context of ROAS for app install campaign, CPA app campaigns definitely play a major role. CPA, also known as Cost Per Action, is a type of pricing model where marketers pay ad networks or DSPs or media sources for certain conversions, actions

Mapendo Team

March 23, 2022

View-Through Attribution vs Click-Through Attribution: The Essential Guide (and How To Use It To Optimize UA Campaigns for Your App)

In mobile app install campaigns, we have to make a clear distinction between two attribution models: View-Through attribution (VTA) and Click-Through Attribution (CTA). Each of which provides a different way of attributing an advertising campaign. Now let’s see exactly how both work in detail

Mapendo Team

March 23, 2022

Probabilistic Attribution In An iOS14 Ruled World: Why It Helps Your App Install Campaigns

What is attribution? Basically, mobile attribution (also known as multi-touch attribution) is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there

Mapendo Team

March 23, 2022

Why High-Quality App Users Are Essential To The ROAS Of Your App Install Campaign And How To Get Them In Your UA Strategy

The million dollar question in mobile app marketing is how can we measure the success of an app install campaign, and there are multiple answers to this question

Mapendo Team

March 23, 2022

SKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?

With iOS 14 and the following changes in terms of mobile attribution carrying out a successful app install campaign becomes harder and harder. Apple’s iOS latest update brings with it big news: the ATT (App Tracking Transparency) prompt

Mapendo Team

March 23, 2022

Privacy & Mobile Attribution: Mobile App Campaigns in the Privacy Era

People are increasingly asking for their privacy to be protected and authorities and big companies are responding. Apple before anyone. The changes Apple introduced in iOS 14 marked a turning point and a huge challenge for marketers and app developers alike.

Mapendo Team

March 23, 2022

CPA App Campaigns: What You Need To Know

In Mobile App Marketing Campaigns, CPA, which stands for Cost-Per-Action, refers to a pricing model where advertisers pay DSPs or Ad Networks for a specific action that happened after users were shown their ad and had downloaded the app.

Mapendo Team

March 23, 2022

Creative Optimization For App Install Campaigns: How To Boost In-App Events

A successful app install campaign makes use of effective creatives in order to attract users and drive conversions. But what makes ads effective and why ? In every best practice list about ad creatives you will find creative optimization as the secret behind creatives’ success.

Mapendo Team

March 23, 2022

Mobile Attribution In The Post IDFA World

2021 has been a pivotal year for the world of mobile app campaigns and user acquisition, and new privacy rules are one of the major changes that reshaped the industry. So let’s try to recap what’s happened and shed light on the biggest changes.

Mapendo Team

March 23, 2022

Creative A/B Testing: What It Is And Why It Is Crucial To App Campaign Optimization Strategy

Creatives play for sure a big role in any paid user acquisition strategy but what really makes them effective to the eyes of users ? Design ? Format ? Copy ?

Mapendo Team

March 23, 2022

Creative Rotation Strategies For Your App Campaign Optimization

When it comes to mobile app install campaigns, creatives are a key factor for achieving success. But producing effective creatives isn’t enough because users tend to pay less attention to what they see due to many reasons such as banner blindness.

Mapendo Team

March 23, 2022

What is SKAdNetwork?

Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user level is available to the app developer (or the ad network).

Mapendo Team

March 23, 2022

What is View-Through Attribution? Does it Hurt Your Organic App Install ?

In mobile app install campaigns, conversions are attributed to ads via two attribution models: click-through attribution (CTA) and view-through attribution (VTA). The former measures a conversion when the user clicks on an ad and downloads the app within an attribution window

Mapendo Team

March 23, 2022

5 Tips To Deliver A Perfect Report For Your App Install Campaigns

The first thing advertisers want to know when reading a report is whether or not their campaign is generating results. Therefore, measuring only impressions, clicks and conversion rates isn’t enough

Mapendo Team

March 23, 2022

How Algorithms Can Solve The Attribution Problem

We live surrounded by algorithms, and as the world, and internet, have grown exponentially in the past few years, these types of machine learning processes have become common for organizations of all kinds. But, what is an algorithm?

Mapendo Team

March 23, 2022

The Deployment of Programmatic Advertising through Machine Learning

Reinforcement Learning (RL) refers to a kind of unsupervised machine learning method that is concerned with how agents should take actions in an environment. Unlike supervised learning, which is based on given sample data or examples, the RL method is based on interacting with the environment.

Mapendo Team

March 23, 2022

Challenges of Paid Mobile User Acquisition that you can fight with the right Demand Side Platform

The right DSPs can actually help you and your business to deal with the several challenges of your mobile user acquisition strategy, but what’s more important is that they can give you the lead of your mobile app install campaigns.

Mapendo Team

March 23, 2022

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