In questo articolo, Laura Podaru, studentessa dell’università di Bologna, racconta la sua esperienza di tirocinio nel nostro team marketing.
March 23, 2022
Giada D'Aloja, studentessa dell'università Alma Mater Studiorum di Bologna, ci racconta la sua esperienza di tirocinante curriculare all'interno del team marketing di Mapendo.
Connected TV, or CTV, is a term used specifically for advertising, and it refers to advertising campaigns run on TV sets connected to the internet. They can be smart TVs, TVs connected through Amazon Fire Stick or Apple TV, and gaming consoles like Playstation and Xbox.
Il nostro cellulare ci ascolta? Lorenzo Viscanti di Mapendo intervistato da IlMessaggero. Mapendo è una azienda italiana che si occupa di Intelligenza Artificiale applicata al Digital Marketing
Mapendo is planning to attend multiple mobile app conferences by the end of 2024, we’ve listed here the most important mobile app events taking place in the upcoming months. So, mark your calendars and let us know which conferences you’re going to attend and we can hopefully get in contact!
Da qualche anno Mapendo offre la possibilità di svolgere un tirocinio di marketing a studenti e studentesse interessati/e a scoprire di più sull’utilizzo dell’intelligenza artificiale nel mondo del digital marketing. Nel seguente articolo, Giulia Bergamaschi ci racconta la sua esperienza di tirocinio in ambito marketing.
China-based game developer Yotta Games specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.
Giulia Zonno racconta la sua esperienza di tirocinio presso Mapendo. Ci racconta cosa significa far parte del team di marketing, cosa si può imparare e come si lavora con l'aiuto dell'intelligenza artificiale.
Leverage our machine learning powered platform to scale your clients’ user acquisition campaigns. Our proprietary OpenRTB bidder helps acquire high-quality users while ensuring full transparency and brand-safety.
Mapendo accoglie sempre con grande piacere gli studenti dell’Università di Bologna che vogliono entrare nel vivo del mondo del marketing, e lo fa attraverso una proposta di tirocinio immersiva e coinvolgente. Carlo Indrizzi, studente di Lingue straniere, ci racconta com'è andato il suo tirocinio nel team marketing di Mapendo.
SKOverlay is an overlay that recommends another app to the users of your app. In other words we can say that SKOverlay is a mobile banner rendered by Apple and slightly customizable. This banner (or overlay, as we should call it) is available in any context to app developers to suggest or advertise another app, but is usually rendered as an overlay banner over other advertisements.
App growth is the process of acquiring and retaining users for mobile apps, in particular mobile gaming apps. In a complex and ever changing environment, app marketing is always evolving, thanks to new technologies and new techniques.
We’re writing this statement in order to let you all know that we’re NOT looking for a digital specialist and we’re NOT reaching out to people via whatsapp or any other channel offering job contracts.
A Mobile Demand Side Platform is a tool used to buy mobile traffic and optimise it for the sake of mobile advertising activities.A mobile dsp connects to many ad exchanges at the same time, providing a single interface for the buying process. A mobile demand side platform simplifies the way mobile advertising activities are managed.
Mobile gaming ads are specific ads, such as videos, banners, interstitials, etc., designed to encourage users to download and play the promoted mobile game. They can be displayed in mobile apps and websites and even in other mobile games. Indeed, mobile gaming ads play also a crucial role in mobile games’ monetization strategies, together with in-app purchases (IAPs).
Chiara Patrizi racconta la sua esperienza di tirocinio curriculare per l'università Alma Mater Studiorum di Bologna all'interno di Mapendo, dove ha potuto lavorare assieme al marketing team. Scopriamo insieme quali attività ha svolto e cosa significa lavorare a Mapendo!
Playable ads are a type of mobile game marketing strategy that allows users to interact with a miniature version of a game before downloading the full game, they also include a call-to-action (CTA) that encourages users to download and play the full game.
Come accade ormai da diversi anni, Mapendo continua a mettere a disposizione di studenti e studentesse dell'Università di Bologna, offerte formative di tirocinio all'interno della propria azienda. In cosa consistono le attività giornaliere svolte all'interno di Mapendo ?Beatrice Bursese, studentessa dell'Università di Bologna, racconta la sua esperienza come tirocinante nel team marketing di Mapendo.
Da tempo Mapendo apre le porte a giovani studenti e studentesse interessate al mondo del marketing delle app e dell’intelligenza artificiale offrendo opportunità di tirocinio in collaborazione con l’università. In questo articolo, Elena Strappato, studentessa dell’università di Bologna, ci racconta la sua esperienza di tirocinio con il nostro team di marketing.
Mobile advertising has become a critical aspect of marketing in the digital age. With the proliferation of smartphones and mobile devices, it is no surprise that businesses are looking to reach their target audiences through mobile advertising. One of the most popular metrics in mobile advertising is Cost Per Install (CPI).
The term app promotion is used to define mobile marketing and it is related to the process of advertising an app. Due to the high number of apps in the app stores, developers should ensure a solid mobile user acquisition strategy for the promotion of their apps. For this reason, mobile app promotion is used to bring users to your app facing high competition in the app industry.
Card games can refer to different kinds of games, such as Poker, Solitaire and Blackjack. Mobile card games involve tactical play with multiple players or can be played solo, depending on what the game is.
Casual games are characterized by a mass-market audience, as opposed to hobbyist gamers of the hardcore game. They generally involve simple rules and few specific skills. The majority of these casual games have been developed across the history of video games.
Games that require players a high level of engagement and time are usually called hardcore games. The main purpose is to test the skills of the player in a top-level competition environment.
Hybrid-casual is a new type of mobile game that represents the combination of hyper-casual gameplay and more elaborated mechanics that also appeal to mid-core audience. They are the representation of the recipe for long-term engagement.
Hyper-casual games are characterized by lightweight, instantly playable games that players revisit often because of short sessions length and fun game mechanics. They are easy-to-play because users can quickly play with them after downloading, usually without any tutorial or instructions.
Idle games, also known as incremental games, clicking games or offline games, are video games whose players perform simple actions such as clicking repeatedly on the screen or swiping to make currency.
Match-three games are also known as tile-matching games or puzzle games where the player needs to move a series of tiles to make them disappear. The goal of this video game is to form lines, chains or groups of three or more elements.
In mobile gaming, meta games are all the activities perceived as external or peripheral to the game, while being important to the game experience. The word meta refers to the parts of gameplay such as systems and loops that a player has to repeat in order to advance in the game.
Mid-core games are more complex than hyper-casual and casual games because they are not designed for a sporadically game, since they require skills and strategy to progress, investing more time than a typical casual game.
MMO Games, or Massively Multiplayer Online Games, refer to online video games that allow a large number of players on the same server. These games can be found in environments where players can cooperate and compete with each other, also interacting with people all around the world.
MMORPG stands for Massively Multiplayer Online Role-Playing Games and they could also be a type of MMO game.
A Mobile Board Game adapts traditional board games, which include dice, a board and cards, to mobile phones.
Puzzle mobile games are a kind of video game that emphasize puzzle solving. They can test problem-solving skills like logic, pattern recognition, word completion and sequence solving.
The racing video games genre allows the player to participate in racing competitions. They can be settled in real-world racing leagues or a fantasy context.
A simulation game describes a genre of games designed to closely simulate real-world activities. The purpose of the game may be to teach something to the player, for example how to run a farm or a candy shop.
Subscription mobile games are apps that require the player to monthly pay a specific fee to have access to the app or to obtain a premium version of an app.
One of the most simple game genres, word games are also known as word game puzzles or word search games. They can be spoken, board or video games which are designed to test the ability of language.
Mapendo was tasked by one of the biggest streaming platforms in the U.S. with the goal of increasing the number of subscribers while keeping CPIs below $5. We agreed with their marketing team to run a fixed CPA app campaign, targeting iOS users in North America, Brazil and Mexico.
It is beyond dispute that, nowadays, it is becoming more and more difficult to stand out among all the apps available on Google and Apple app stores, and the key to dominating the world of Mobile App Marketing is building up a successful optimized strategy.
Mapendo has been working with a well known idle game aiming at generating new downloads and new players. We’ve been starting running the campaign with banners, generating new installs at a very cost-efficient rate.
In this article we will dissect the latest trends in the mobile app marketing world, to help you get your mobile app marketing plans ready for 2023. By keeping up with trends, you'll constantly be learning new ways to be efficient and optimize your mobile app marketing strategies. Read on as we unravel the top 5 trends predicted for 2023.
The marketing techniques for growing an app's user base and attracting high-LTV users who will ultimately bring in more money than they were paid for are all included in mobile app growth. By enhancing your mobile app growth strategy, you can make sure that your app remains relevant today and beyond.
It pays to spend some time learning about the programmatic advertising process if you want to get the most out of ad performance, particularly learning the distinction between a Demand Side Platform (DSP) and an Ad Network. There are many phrases to understand if you're a publisher new to the online advertising world.
Have you developed the perfect app and are now trying to acquire new users? Are you struggling to attract and retain new users long term? Look no further as we delve into the do’s and don'ts to help get your app over the hurdle and on the path to a strong user acquisition.
Our grasp of mobile app marketing in 2022 has been significantly improved by the inevitable growth in mobile app usage. Advertisers now implement app install campaigns to target high LTV users through highly targeted ads, as well as applying creative app marketing tactics to connect and engage with potential users.
In app install campaigns it is essential to keep an eye on your efforts and spending in order to see if your campaigns are successful and if your users are high-quality users. This is particularly true for your app marketing efforts. App Marketing can be expensive, and if not properly executed can earn the reputation of that of a cost center rather than a profit-driver.
Cost per install (CPI) is one of the main metrics used in Mobile User Acquisition. It is defined as the (equivalent) cost needed to generate an app install. The target of Mobile User Acquisition is to increase the number of active users for mobile apps.
Unlike traditional campaigns in which advertisers pay for impressions, with performance marketing you only pay for what is guaranteed. This strategy ensures that advertisers will only pay for conversion events that accomplish particular objectives.
In an increasingly fragmented mobile ecosystem, achieving app growth to increase user LTV, revenue, and ROAS can seem like a daunting task. However, there are key growth marketing strategies out there that will help crush your app growth KPIs. Let’s start with defining what growth marketing is and what it means for your app install campaigns:
Consumers are filling out their lists of supplies, electronics, and first-day outfits as the back-to-school buying season approaches. This is just one of the endless shopping frenzies that is partial to the projection of shopping apps having reached a multimillion status.
Effective creatives are used in successful app install campaigns as a way to draw users in and increase conversions. In fact, one of the most important factors for campaign optimisation and driving up your user acquisition is to have a good creative.
It is very probable that you have heard about CPI campaigns if you are an app developer seeking to increase the number of users for your app. What is it, then, and how does it benefit you? This guide will help you in comprehending the specifics of the CPI payment model
Another year presents another opportunity for growth in mobile app marketing. Lets see what 2023 has in store for your mobile app marketing and app install campaigns.
In the context of mobile app marketing, programmatic refers to programmatic advertising or programmatic media buying. It is becoming increasingly popular among advertisers, who are poised to spend 70% of their paid user acquisition budget on programmatic channels.
Mobile advertising will continue to be a crucial component of all marketing initiatives in 2022 and beyond. Mobile advertising offers advertisers a direct route to smartphone users in the target market.
The first goal with any app is to encourage people to download and use it right? The way to achieve this is through an app install campaign, i.e tailoring your strategy to get users to download your app.
In the realm of mobile apps, affiliate marketing, which pays affiliates for promoting a company's goods and services, is one of the most effective advertising strategies. Affiliates are delighted to cooperate since they can profit from the business's use of this sort of marketing to increase clicks and app downloads.
So, how can you attract users by standing out among the millions of other apps? Especially when the typical smartphone user only downloads two app each month and over half don't download any at all? The answer lies with mobile user acquisition.
App advertising is an essential aspect for advertisers in order to grow their apps and acquire new users. App advertising is a broad term, so we are here to break it down. App advertising can be deployed in addition to organic user acquisition strategies such as app store optimization, aka increasing an app or game’s visibility in an app store.
Read on as we analyze key points in the shopping app world, from genres and downloads, to ad engagements and user lifestyle. Looking at these elements will allow us to identify key trends and tricks that you can apply to your own user acquisition strategy to bring ultimate success to your shopping app.
Your mobile app growth journey begins as soon as your app hits the store. But your app growth strategy needs to be planned long before this. There are a lot of different mobile apps in the market, including yours, meaning that even if your idea for a mobile app is original, success depends on a sound app growth strategy.
Mobile app marketing includes marketing campaigns specifically designed for app users, aimed at acquiring them, improving their engagement, retaining them and monetizing. By developing an overall and coherent app marketing strategy, advertisers and app developers can grow their user base and eventually generate revenues from their users.
Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser’s Mobile user acquisition strategy’s desires. And it doesn't look like the adoption rate of fintech apps will slow down anytime soon, with new downloads expected to reach almost 3 billions in 2023, thanks to a global ad spend above $4 billions.
Mobile devices are being used to play mobile games anywhere at any time, making them much more practical than traditional console gaming. With this, something to consider for mobile user acquisition is that the demographics of mobile gamers have also been evolving and changing.
Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile user acquisition strategy is working. The following are the most important KPIs to incorporate as part of your app user acquisition strategy.
It has been nothing short of a disruptive year for advertisers, with many drastic changes to the mobile app advertising landscape. From iOS 14 implications on mobile attribution, to technological advances that followed, read on as we explore it all, and what it means for deterministic attribution as we know it.
Mobile app growth is what app developers and advertisers need in order to face the cut-throat competition and grow their app user base while generating revenues too. It includes both organic and paid efforts to boost the number of users, increase the retention rate and generate in-app revenues by targeting and acquiring high-LTV users.
As mobile apps become an increasingly more integral part of many peoples’ day-to-day lives, more apps are coming to the market than ever before. It's no longer enough to rely on organic acquisition channels, meaning that you need to apply the following app promotion strategies to acquire your users:
To manage user acquisition for your shopping app, a number of indicators must be measured and tracked. We have put together the following list of our favorite 4 most important shopping app metrics to follow
Understanding exactly what a DSP (demand side platform) is is imperative in any mobile user acquisition strategy. But what about knowing how to choose the right DSP for you? Now is the time to delve into exactly that question, looking at the steps you need to take when choosing the right mobile DSP for your business.
There are a variety of metrics that must be measured and tracked in order to manage your app’s user acquisition for mobile gaming. Each value provides information on how well your mobile game is performing in a certain area, whether that be monetization, infrastructure, or user experience, to name a few. Read on as we delve into the most important KPIs for mobile gaming
Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile app is working and how well you are applying your app user acquisition strategy. In the article we are going to take a closer look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app.
Advertisers benefit greatly from using mobile DSP (demand side platforms) to execute their app install campaigns. Follow as we explore the five main benefits of using a mobile DSP
An ad network is a bridge between publishers and advertisers, a platform that manages the exchange of ad inventory between publishers and advertisers in an app install campaign. An ad network collects ad inventory from publishers to find the right match with the advertisers’ needs.
n mobile programmatic, a DSP is a facilitator of the relationship between advertisers and publishers. Before the introduction of DSP, ads in the digital world were sold and bought by ad buyers through manual negotiations, while DSPs allow automation of this process.
Retention rate can be defined as the percentage of users who continue to use a given app for a pre-set period after having installed it. The retention rate can be calculated by dividing the number of users active on a certain day after the app install by the total number of users who have installed the app in the time period considered.
The device ID is a unique and anonymized identifier associated with a mobile device – smartphones, tablets, or any other kind of device. The device ID is made up of numbers and letters and it does not contain any personal information related to the user, such as name, address, email, etc.
Web attribution can be defined as the process of identifying and attributing the steps of a consumer journey across the web – on a desktop or mobile browser – leading to a conversion. Web attribution works together with mobile attribution, allowing advertisers and marketers to understand the overall journey leading users to conversions.
Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are the two parties involved in mobile programmatic, that is the technology allowing the automated buying and selling of ad inventory. We will now describe the main features of DSPs and SSPs, the mechanism behind the process of mobile programmatic, as well as the key benefits of running your app install campaign with a mobile DSP.
LTV stands for Lifetime Value, and is a way of calculating the value of a new user. The LTV is how much that user is predicted to be worth to your app, over their whole relationship with your app. Read on as we delve into how to boost your LTV for your mobile games
Mobile is now the primary driver of growth for digital games consumption, increasingly becoming the world's preferred form of gaming, and central to a robust cross-platform experience. In this post we will explore the most popular creative ads for mobile games, and have a look at user’s sentiment towards each of them. The key is engaging with something your users enjoy.
In the mobile marketing world, app install campaigns play a crucial role in the user acquisition strategy of every app developer. The app industry is growing faster and faster as shown by this data reported by Business Of Apps: in 2020 there were more than 140 billion app downloads.
Acquiring a large user base for a newly launched app is not easy, let alone gaining high-quality users. We will now see what is meant by high-quality users in the world of mobile apps, as well as how programmatic advertising can be a key strategy to identify and acquire them.
With so many new mobile DSPs launching in the last 5 years, you might be wondering how agencies, marketers, and advertisers decide which one to use. Well, the following are some of the crucial elements that you should consider when selecting a mobile DSP for your app install campaign.
Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when running app install campaigns, with each being a great performance metric in its own right.
Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and why they are so important in digital advertising for your mobile user acquisition.
App installs and all consequent actions related to this can occur in several ways, but we will now discover the main benefits of developing a well-structured paid user acquisition (UA) strategy which includes app install campaigns.
In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better than your competitors, and powerful enough to thrive in this dynamic market.
Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for 4 days. As every year, one of the biggest announcements will be the official unveiling of the iOS update, this year the iOS16.
When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps acquiring high-quality users at scale while also increasing your in-app revenues, providing a valuable addition to your organic traffic.
In this digitalized era it goes without saying that competition is fierce. With the growing trend moving towards in-app revenue as the shining beacon of success, for mobile app marketing, ROAS is taking the spotlight.
Here we are going to see what mobile programmatic is, why it is so important in any mobile app user acquisition strategy and explore the advantages you will get for your app install campaign from using mobile programmatic.
When it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact.
CPI and CPA are the two main payout models in mobile marketing campaigns: they best suit different purposes — such as enlarging the app user base or specifically aiming at high-quality users — and knowing the differences between them is crucial for you to work towards a successful app install campaign.Here is everything you need to know about CPI and CPA campaigns. Let’s start off with the first model, CPI.
During the episode, Lorenzo had the opportunity to speak about the birth of Mapendo, an Italian startup which leverages A.I. through its proprietary platform in order to promote the apps of international companies, based mostly in the United States
One of the key elements to take into consideration when designing an app install campaign and working for the app campaign optimization, is the attribution model used. In the context of mobile app marketing, attribution models are the different ways in which advertisers can attribute conversions and results to an advertising campaign.
In this article, we are going to see what Artificial Intelligence and machine learning algorithms are, and why they can be extremely useful for your app install campaign and app campaign optimization.
In mobile app marketing, two of the most popular marketing channels are programmatic advertising and affiliate marketing. We will now take a look at the benefits and drawbacks of both models, and the main differences between them.
Optimizing the visibility and growth of your app in today’s market is far from easy. But what is the secret? A strong user acquisition strategy combining organic and paid user acquisition that will help drive users to install your app.
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